Campaign of the Week: Bai's "Exotic Vacation" Sweepstakes

Campaign Goals: Drive brand awareness and sign-ups through a sweepstakes to win multiple exotic vacations

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Wyng Celebrates Pride Month

June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. Pride month is in full swing with events and ...

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Campaign of the Week: Fujifilm’s “Oh Canada” Photo Lab

Campaign Goals: Generate awareness for the Fujifilm Instax in Canada and encourage consumer participation

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PRWeek’s Hall of Femme Honors Trailblazing Women in Communications

It is 2017, and the gender wage and opportunity gap remains a major topic of discussion. Workplace inequality was an oft discussed topic at PR Week’s Hall of Femme event, that I had the pleasure ...

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essie’s "Suddenly Summer Nailfie Contest" Nails It

Campaign Goals: Increase general brand awareness and consumer engagement with brand

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Rosé is great. Free rosé is better!

Submit your best #agencylife meme for the chance to win a case of Whispering Angel rosé!

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Campaign of the Week: Skittles & Marvel’s Guardians of the Galaxy Comic Sweepstakes

Campaign Goals: Engage consumers with a fun sweepstakes and increase general brand awareness

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Introducing GIF Creator - Giving Brands the Ability to Co-Create GIFs with Their Customers

GIFs are omnipresent in our present-day culture: in fall 2016, popular GIF library app Giphy reported that consumers watched more than two million hours of GIFs per day on its platform alone. For ...

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Campaign of the Week: Disney Movie’s Mother’s Day Photo Lab

Campaign Goals: Encourage consumers to apply custom stickers and frames to photos to drive participation and social sharing, increasing brand visibility around Mother’s Day

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Make it Unforgettable: Adding a Personal Touch to Your Next Mother’s Day Campaign

Few things feel as horrible as being a disappointment on Mother’s Day, except maybe the headache most of us have experienced on New Year’s Day. You knew Mother’s Day was around the corner and had ...

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