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Zero-Party Data Blog

ZPD news, trends, tips and case studies

Zero-Party Data
May 20, 2021

Wyng achieves SOC 2 Type 2 compliance, ensuring our systems, policies and practices are secure

Since the CCPA went into effect, 14 more states have introduced consumer privacy bills, forcing brands to rethink how they handle customer data.
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May 14, 2021

U.S. Data Privacy Regulations: How current privacy laws impact your brand’s data management practices

Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation ( ...

May 01, 2021

The Future Of Personalization Is "Privacy-First”

The Privacy Revolution Gives Rise to Zero-Party Data and Privacy-First Personalization This is the first in a series of posts about zero-party data and ...

Apr 14, 2021

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to t ...

Mar 23, 2021

Case Study: L’Oréal UK Active Cosmetics

Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteri ...

Mar 23, 2021

How to Collect Zero-Party Data

Step-by-step guide, with real world examples This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the f ...

Mar 22, 2021

Case Study: Vrbo Helps Travelers Find Their Perfect, Safe, and Local Getaways

What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to keep track. A change of scenery to a tropic ...

Apr 14, 2020

Introducing Instant Win

As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with the ...

Apr 06, 2020

Introducing Referral

83% of Americans say that a word-of-mouth recommendation from a friend or family member makes them more likely to purchase that product or service.1

Nov 22, 2019

Microexperience of the Week: Shutterfly Captures Zero-Party Data During The Holidays with Giveaway

Concept: Shutterfly is encouraging consumers to share what they’re grateful for and in return will be given a free gift to help them spread even more gr ...

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