June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. For the f[...]
June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. For the first time in history, the United States will be [...]
Data is the breakfast of champions for marketers. It fuels every effort to understand, appeal to, and build relationships with customers. Data answers fundamental questions about the lives of customer[...]
"92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth," according to research from Google and Econsultancy.
Concept: Launch a timely campaign to help fans keep summer going with the chance to win a trip to Hawaii for two.
Concept: Invite fans to take a short quiz to find their spirit salad for the chance to win a variety of sizzling summer prizes.
Concept: Have fans share photos of their front yards and gardens for the chance to win a variety of prizes and the title of Best Front Yard in America.
Concept: To break through as the most authentic, Italian alternative pasta brand, launch a hashtag sweepstakes to stir up engagement and sharing.
Concept: Encourage consumers to shop and then share an eCard with their moms using a branded eCard microexperience.
This is the third in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success. Click t[...]
Concept: Launch an out-of-the-box co-created content sweepstakes to promote Oracle’s Intelligent Chatbot Developer offering.
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