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Wyng Blog

Discover the latest digital trends, product updates, and
campaign experiences to help your brand or agency succeed

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It’s Not Too Late to Show Your Brand’s Pride This June

By | on 14, Jun 2019 |   microexperience of the week

June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. For the first time in history, the United States will be [...]

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Tightening the lid on the cookie jar: Google and Apple clamp down on cookie data

By | on 12, Jun 2019 |   Wyng for Agencies Wyng for Brands First party data microexperiences

Data is the breakfast of champions for marketers. It fuels every effort to understand, appeal to, and build relationships with customers. Data answers fundamental questions about the lives of customer[...]

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Introducing the Visual Questions Component

By | on 11, Jun 2019 |   Wyng for Agencies Wyng for Brands First party data microexperiences

"92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth," according to research from Google and Econsultancy. 

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Microexperience of the Week: Corner Bakery “Extend Your Summer” Sweepstakes

By | on 07, Jun 2019 |   microexperience of the week

Concept: Launch a timely campaign to help fans keep summer going with the chance to win a trip to Hawaii for two.

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Microexperience of the Week: NatureSweet “What’s Your Spirit Salad” Quiz Sweepstakes

By | on 31, May 2019 |   microexperience of the week

Concept: Invite fans to take a short quiz to find their spirit salad for the chance to win a variety of sizzling summer prizes.

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Microexperience of the Week: Better Homes & Gardens “Best Front Yard” Hashtag Contest

By | on 24, May 2019 |   microexperience of the week

Concept: Have fans share photos of their front yards and gardens for the chance to win a variety of prizes and the title of Best Front Yard in America.  

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Microexperience of the Week: Explore Cuisine’s #PastaPioneerChallenge Recipe Sweepstakes

By | on 17, May 2019 |   microexperience of the week

Concept: To break through as the most authentic, Italian alternative pasta brand, launch a hashtag sweepstakes to stir up engagement and sharing. 

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Microexperience of the Week: Vera Bradley’s “Mother’s Day” eCard Creator

By | on 10, May 2019 |   microexperience of the week

Concept: Encourage consumers to shop and then share an eCard with their moms using a branded eCard microexperience.

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Wyng and the First-Party Data Formula

By | on 01, May 2019 |   First party data microexperiences

This is the third in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success. Click t[...]

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Microexperience of the Week: Oracle’s “Build My Bot” Co-Created Content Sweepstakes

By | on 26, Apr 2019 |   microexperience of the week

Concept: Launch an out-of-the-box co-created content sweepstakes to promote Oracle’s Intelligent Chatbot Developer offering.