Campaign of the Week: NatureSweet “Crush the Bowl” Social Game
Concept: Pit NatureSweet products against each other in a Bowl Builder game to build the ultimate fan faves recipe.
Concept: Pit NatureSweet products against each other in a Bowl Builder game to build the ultimate fan faves recipe.
Concept: Pit NatureSweet products against each other in a Bowl Builder game to build the ultimate fan faves recipe.
Concept: Encourage brand engagement through a triple touchpoint sweepstakes leveraging sign-up forms, Spotify, and Photo Hashtag submissions.
Concept: Create a hashtag photo and video sweepstakes to capture and highlight the busy morning moments and celebrate the women who are running on dry shampoo and coffee.
Concept: Launch an interactive video campaign tied to the new documentary series, “America to Me,” on Starz that encourages students to share their spoken word poetry.
Concept: Harlequin TEEN invited fans of their young adult fiction to create their own stories using an interactive trivia quiz that allowed them to choose their own heroic adventure.
Concept: For Daiya’s latest campaign they’ve created a heart and stomach-warming video that they are encouraging their fans to share for a chance to win one of 150 Boxes of Love.
Concept: All fall, Walmart, along with their CPG brand partners, Dr Pepper and Kingsford, will be traveling across country for the #FiredUpFans Truck Tour to stoke team pride.
Concept: To generate buzz for Kiss’ Triple Push-Up Lashes they launched a UGC Photo Lab giveaway to get fans sharing how their lashes make them feel.
Concept: To celebrate Jarritos’ birthday, they launched a birthday countdown photo hashtag giveaway to see how Jarritos fans will be celebrating.
Concept: Launch a digital campaign in conjunction with Walmart’s $119 advertising and digital awareness campaign.
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