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Zero-Party Data Blog

ZPD news, trends, tips and case studies

What's New
May 01, 2021

The Future Of Personalization Is "Privacy-First”

In response to regulations like GPDR, CCPA and CPRA, brands are investing in zero-party data and privacy-first personalization.
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Apr 14, 2021

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to t ...

Mar 23, 2021

Case Study: L’Oréal UK Active Cosmetics

Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteri ...

Mar 23, 2021

How to Source Zero-Party Data

Step-by-step guide, with real world examples This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the f ...

Mar 22, 2021

Case Study: Vrbo Helps Travelers Find Their Perfect, Safe, and Local Getaways

What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to keep track. A change of scenery to a tropic ...

Apr 14, 2020

Introducing Instant Win

As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with the ...

Apr 06, 2020

Introducing Referral

83% of Americans say that a word-of-mouth recommendation from a friend or family member makes them more likely to purchase that product or service.1

Nov 22, 2019

Microexperience of the Week: Shutterfly Captures Zero-Party Data During The Holidays with Giveaway

Concept: Shutterfly is encouraging consumers to share what they’re grateful for and in return will be given a free gift to help them spread even more gr ...

Nov 15, 2019

Microexperience of the Week: Ashley Stewart’s Collects Holiday Preferences with Interactive “Find Your Look” Quiz

Concept: To drive visibility and engagement during the holiday shopping season, Ashley Stewart launched an interactive quiz to help consumers identify t ...

Nov 01, 2019

Microexperience of the Week: NatureSweet’s #ShareTheSweetness Giveaway To Support the Breast Cancer Research Foundation

Concept: Launch a Cause Marketing program to support the Breast Cancer Research Foundation during Breast Cancer Awareness Month by donating $50,000 towa ...

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