Wyng Blog

The First-Party Data Formula

Apr 24, 2019

This is the second in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known ...

10 Ideas for 4th of July Marketing Campaigns

May 25, 2016

American Independence Day will be here before we know it, and brand marketers have big plans. July 4th spending is continuing to rise with the average A ...

Microexperience of the Week: Catalyst #BiasCorrect Social Campaign

Mar 15, 2019

Concept: To challenge unconscious gender bias in the workplace, Catalyst launched a social media awareness campaign featuring #BiasCorrect Plug-In tool.

Campaign of the Week: Dove’s #InMyOwnSkin Instagram Campaign

Feb 09, 2018

Concept: Empower Dove consumers to share their personal stories of how they are redefining how the world sees them on Instagram using the hashtag #InMyO ...

Getting Ready for CCPA with Wyng

Apr 23, 2019

The California Consumer Privacy Act (CCPA) is getting a lot of attention, and for good reason. The Act goes into effect January 1, 2020 and will impact ...

Introducing the Visual Questions Component

Jun 11, 2019

"92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth," according to ...

Microexperience of the Week: Oracle’s “Build My Bot” Co-Created Content Sweepstakes

Apr 26, 2019

Concept: Launch an out-of-the-box co-created content sweepstakes to promote Oracle’s Intelligent Chatbot Developer offering.

Introducing Product Advisor

Jun 18, 2019

We’re pleased to announce Product Advisor, a new Wyng use case that gives brands powerful and creative ways to help consumers find or discover products ...

Microexperience of the Week: NatureSweet “What’s Your Spirit Salad” Quiz Sweepstakes

May 31, 2019

Concept: Invite fans to take a short quiz to find their spirit salad for the chance to win a variety of sizzling summer prizes.

Tightening the lid on the cookie jar: Google and Apple clamp down on cookie data

Jun 12, 2019

Data is the breakfast of champions for marketers. It fuels every effort to understand, appeal to, and build relationships with customers. Data answers f ...

Introducing Rewards

Oct 02, 2019

Your customers and prospects will intentionally and proactively share Trusted Data with your brand when you make it worth their while. High conversion r ...

Microexperience of the Week: James Beard “Blended Burgers Project” Voting Contest

Jun 21, 2019

Concept: Have restaurants share their original “blended burger” recipes for the chance to win $5000.

Microexperience of the Week: Vera Bradley’s “Mother’s Day” eCard Creator

May 10, 2019

Concept: Encourage consumers to shop and then share an eCard with their moms using a branded eCard microexperience.

Microexperience of the Week: Corner Bakery “Extend Your Summer” Sweepstakes

Jun 07, 2019

Concept: Launch a timely campaign to help fans keep summer going with the chance to win a trip to Hawaii for two.

Microexperience of the Week: Warner Bros. Launches 50 Day Countdown To Drive Excitement for Scooby Doo 50th Birthday

Aug 09, 2019

Concept: Launch a custom, interactive Countdown Calendar to get fans excited for Scooby Doo’s 50th birthday.

Microexperience of the Week: Better Homes & Gardens “Best Front Yard” Hashtag Contest

May 24, 2019

Concept: Have fans share photos of their front yards and gardens for the chance to win a variety of prizes and the title of Best Front Yard in America. ...

Microexperience of the Week: Delta’s #SkyMilesLife Instagram Travel Search Engine

Apr 27, 2018

Most airline and airline loyalty websites tend to be dry and are designed for function over engagement. They allow visitors to book a flight for X date ...

10 Digital Marketing Ideas for Dads & Grads

Apr 12, 2016

While Mother’s Day might still be a few weeks away, most marketers are actually winding down the planning for their Mom-centric campaigns and are beginn ...

Beauty Brands & Digital Marketing: A Perfect Match

Jan 08, 2016

A recent article from Business of Fashion detailed how a lot of beauty brands are moving away from traditional advertising and increasingly adopting mor ...

Microexperience of the Week: Shutterfly “Mother’s Day” Photo Lab Sweepstakes

Apr 19, 2019

Concept: To celebrate how special our moms are to us all, Shutterfly launched a Mother’s Day Photo Lab sweepstakes.

Microexperience of the Week: Zoetis Launches Dog-Friendly Authentic UGC Campaign for a Cause

Aug 02, 2019

Concept: Drive interaction and engagement to bring awareness to how skin issues can affect a dog’s well-being with actress Kate Walsh.

Microexperience of the Week: Stacy’s “Summer Dip Off” Recipe Contest

Jun 28, 2019

Concept: To celebrate summer, Stacy’s is challenging their fans to submit their best homemade dip recipe for a chance to win.

Getting Ready for GDPR with Wyng

Apr 26, 2018

On May 25th the General Data Protection Regulation (GDPR) will go into effect. GDPR is a new European Union (EU) regulation that will improve the protec ...

Microexperience of the Week: Ohio State Football Leverages New Visual Questions Component to Learn Game Day Tailgate Preferences

Jul 19, 2019

Concept: Drive engagement amongst fans by offering the chance to win tickets to an Ohio State Football Game with a timely quiz-based microexperience.

Microexperience of the Week: Shutterfly Captures Trusted Data During The Holidays with Giveaway

Nov 22, 2019

Concept: Shutterfly is encouraging consumers to share what they’re grateful for and in return will be given a free gift to help them spread even more gr ...

Microexperience of the Week: Too Faced Drives First-Party Data with New Product Advisory Quiz

Aug 16, 2019

Concept: To promote their new mascara line, Too Faced launched an interactive quiz to help consumers identify the right product for them.

7 Back to School Visual Marketing Ideas

Jun 29, 2016

While some students are still hitting the books, marketers are looking ahead to their next big visual marketing campaign opportunity. Believe it or no ...

It’s Not Too Late to Show Your Brand’s Pride This June

Jun 14, 2019

June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. For the f ...

Microexperience of the Week: Explore Cuisine’s #PastaPioneerChallenge Recipe Sweepstakes

May 17, 2019

Concept: To break through as the most authentic, Italian alternative pasta brand, launch a hashtag sweepstakes to stir up engagement and sharing.

Microexperience of the Week: Janie and Jack x See’s Candies’ “Easter Bunny” Treasure Hunt

Apr 05, 2019

Concept: Host an Easter themed treasure hunt for bunnies across the Janie and Jack website.

Microexperience of the Week: WD-40® Brand Celebrates Their Fans Who “Live Life Hands On” with Direct Video Upload Contest

Sep 06, 2019

Concept: WD-40 Brand is honoring the men and women who Live Life Hands On through a direct video upload contest. To enter, consumers have to share a vid ...

Microexperience of the Week: Libby’s Drums Up Fan Engagement and Data Capture with Social Voting Activation

Oct 25, 2019

Concept: With fans of fall already counting down the days until the first leaves start dropping, Libby’s kicked off a fan voting activation to help them ...

Microexperience of the Week: NatureSweet’s #ShareTheSweetness Giveaway To Support the Breast Cancer Research Foundation

Nov 01, 2019

Concept: Launch a Cause Marketing program to support the Breast Cancer Research Foundation during Breast Cancer Awareness Month by donating $50,000 towa ...

Microexperience of the Week: Janie & Jack Launch Product Advisor To Find Your Fall Fashion Muse

Sep 13, 2019

Concept: Janie and Jack teamed up with fashion influencers to launch a fall themed quiz to help their consumers find their perfect fall fashion muse to ...

Microexperience of the Week: Invisalign Drives First Party Data Acquisition in Sponsored Integration with SheKnows

Jul 05, 2019

Concept: Partner with SheKnows for a summer-themed contest targeting parents ahead of the back-to-school season

Campaign of the Week: Maybelline Dream Cushion Launch Sweepstakes

Feb 10, 2017

Campaign Goals: Acquire email addresses, acquire new customers

Make it Unforgettable: Adding a Personal Touch With Trusted Data to Your Holiday Marketing Strategy

Oct 11, 2019

As Mariah Carey’s “All I Want for Christmas Is You,” once again prepares to dominate the radio for another year, marketers are preparing for another hol ...

Microexperience of the Week: Ashley Stewart’s Collects Holiday Preferences with Interactive “Find Your Look” Quiz

Nov 15, 2019

Concept: To drive visibility and engagement during the holiday shopping season, Ashley Stewart launched an interactive quiz to help consumers identify t ...

Microexperience of the Week: General Mill’s Jus-Rol British Pie Week Challenge

Feb 22, 2019

Concept: For British Pie Week, Jus-Rol is challenging the British public to submit their best recipes to find the next best pie for the nation. Objectiv ...

The Fastest-Growing Brands are Built on First-Party Data

Apr 23, 2019

This is the first in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known c ...

The Wyng Digital Campaign Index

Jul 17, 2017

When you run digital campaigns across any platform, you acquire a ton of data and metrics, but no one has ever been able to define or measure the succes ...

Microexperience of the Week: Château Gaby Getaway Sweepstakes

Apr 12, 2019

Concept: Launch a timely sweepstakes to celebrate Château Gaby’s 350 year anniversary.

Microexperience of the Week: Gilead's "Together Ahead" HIV Awareness Program

Dec 14, 2018

Concept: To spread awareness and combat the stigma around HIV, Gilead launched a co-created content photo campaign to inspire others to share messages o ...

Why I Joined Wyng: Bridget Duffey

Nov 06, 2017

Bridget joined Wyng in August after working for several years in various positions in social marketing, martech, and edtech. When Bridget isn't helping ...

Microexperience of the Week: L’Oréal Paris Elvive #StopWaiting Sweepstakes of the Week

Feb 08, 2019

Concept: Offer consumers a once in a lifetime chance to win a dream trip to Paris as part of L'Oréal Paris’ #StopWaiting multi-channel campaign. Objecti ...

Wyng and the First-Party Data Formula

May 01, 2019

This is the third in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known c ...

Campaign of the Week: essie’s "Suddenly Summer Nailfie Contest" Nails It

Jun 02, 2017

Campaign Goals: Increase general brand awareness and consumer engagement with brand

Campaign of the Week: adidas and Refinery29 BOOST the Nation

Jul 07, 2017

Campaign Goals: Encourage consumers to take part in the first ever digital silent auction to benefit Women Win

Make it Unforgettable: Adding a Personal Touch to Your Next Mother’s Day Campaign

May 11, 2017

Few things feel as horrible as being a disappointment on Mother’s Day, except maybe the headache most of us have experienced on New Year’s Day. You knew ...

Microexperience of the Week: Walmart "Upgrade Your Summer" Sweepstakes by Fuel Partnerships

Jun 22, 2018

Concept: To promote Walmart's retail brand partners, Fuel Partnerships launched an “Upgrade Your Summer” Sweepstakes featuring tips for summer entertain ...

Do millennials like your Snapchat or Instagram ads better?

Nov 02, 2016

As marketers, we know that both sponsored and organic social posts are important, and can serve as an effective way to reach consumers. But with so many ...

What's New at Wyng: Support for Instagram Graph API

Dec 03, 2018

This year, Instagram has been steadily migrating to their new Graph API, while phasing out their old Platform API. The most recent step was on October 3 ...

Campaign of the Week: Sobeys’ Instant Win Seek Santa Contest

Dec 08, 2017

Concept: Host a digital holiday treasure hunt for Santa on the Sobeys website. If consumers find Santa they could win prizes instantly

Microexperience of the Week: essie's "National Nail Polish Day" Sweepstakes

May 18, 2018

Concept: To celebrate the 2nd annual National Nail Polish day on June 1st, essie launched a sweepstakes giving their fans the chance to win a trip to es ...

Microexperience of the Week: Boomerang x Scooby-Doo “Scoobtober” Video Countdown Calendar

Oct 26, 2018

Concept: To celebrate Halloween, Boomerang created a 13 nights in mystery manor countdown to promote Scooby-Doo and reward fans with a series of spooky ...

Spice Up Your Digital Campaigns: A Fall Marketing Checklist for Success

Oct 11, 2017

From dusting off your favorite oversized sweater to the return of the Pumpkin Spice Latte, fall is arguably one of our favorite seasons here at Wyng. Al ...

Campaign of the Week: Verizon’s #WeNeedMore Campaign

Oct 20, 2017

Concept: Launch a national campaign and content hub around the hashtag #weneedmore to call attention to the millions of students across the U.S. who lac ...

Microexperience of the Week: L’Oréal Paris’ 2018 Women of Worth Program

Mar 09, 2018

Concept: The Women of Worth program honors Canadian women who selflessly volunteer their time to serve and improve the lives of those in need, selected ...

What's New at Wyng: Instagram API adds Hashtag Search

Oct 31, 2018

Today, Instagram announced a new Hashtag Search feature as part of the new Instagram Graph API. This follows Instagram’s announcement in April that the ...

Microexperience of the Week: Corner Bakery “Choose Two Champ” Bracket Contest

Mar 29, 2019

Concept: Leverage interest in brackets during March Madness to have fans choose two champion Corner Bakery dishes for the chance to win.

Microexperience of the Week: E! x PrettyLittleThings NYFW Photo Lab Experience

Jul 27, 2018

Concept: Have aspiring insta-fashion stars share their personal style looks for the chance to work with E! as an InstaStyle Girl during NYFW. Objective: ...

Campaign of the Week: LG’s “This is Real” Photo Lab

Dec 01, 2017

Concept: Launch a digital campaign in conjunction with the LG “This is Real” campaign

Campaign of the Week: Disney Movie’s Mother’s Day Photo Lab

May 12, 2017

Campaign Goals: Encourage consumers to apply custom stickers and frames to photos to drive participation and social sharing, increasing brand visibility ...

Microexperience of the Week: #DovexDunkin Ultimate Life Hack Sweepstakes

Oct 04, 2018

Concept: Create a hashtag photo and video sweepstakes to capture and highlight the busy morning moments and celebrate the women who are running on dry s ...

Campaign of the Week: Zoetis #IVaccinated

Apr 25, 2017

Campaign Goals: Drive brand awareness and build a relationship between Zoetis and horse owners through a photo sweepstakes

Microexperience of the Week: Bose “Wear to Win” Musical Festival Sweeps

Mar 08, 2019

Concept: To celebrate the launch of Bose’s very first audio sunglasses, Bose Frames, their team launched a UGC sweeps to send a few lucky fans to see so ...

What’s New at Wyng: ADA and Web Accessibility Features to Help Your Teams Prepare for ADA 2018

Dec 20, 2017

Websites and digital campaigns are all built to be accessible to the masses. But a large population that many fail to consider is the disabled. The late ...

Campaign of the Week: ARM & HAMMER™ Cat Photo Contest

Nov 17, 2017

Concept: Have cat owners upload their favorite fun and creative photos of their cats for the chance to win a variety of prizes

Why I Love Wyng: Vikash Kothari

Feb 13, 2017

Name: Vikash Kothari

The Evolution of Brand Marketing

Jul 12, 2017

Traditional advertising is dying. Last year, ad dollars spent on the internet eclipsed those spent on television for the first time, and this year, maga ...

Campaign of the Week: Bai's "Exotic Vacation" Sweepstakes

Jun 23, 2017

Campaign Goals: Drive brand awareness and sign-ups through a sweepstakes to win multiple exotic vacations

Introducing Wyng

Oct 27, 2016

Written by John Yapaola, CEO

Campaign of the Week: The Weather Channel's "It's Amazing Out There" Photo Contest

Jul 21, 2017

Concept: Amateur and pro photographer photo competition to highlight the most spectacular photos of nature, adventure and the elements

Campaign of the Week: Kona Brewing’s “Take a Timeout” Hawaii Vacation Sweepstakes

Jan 26, 2018

Concept: Launch a timely campaign to help football fans destress ahead of the Super Bowl on February 4 with the chance to win a trip to Hawaii and Kona ...

Campaign of the Week: Skittles & Marvel’s Guardians of the Galaxy Comic Sweepstakes

May 22, 2017

Campaign Goals: Engage consumers with a fun sweepstakes and increase general brand awareness

Dos and Don'ts of Digital Marketing Campaigns

Nov 08, 2016

Wyng clients frequently ask about best practices and how to optimize campaigns for success. Over the years, we’ve seen which tactics work time and time ...

Microexperience of the Week: Real Country Shania Twain Digital Paper Dolls

Jan 18, 2019

Concept: Engage fans of Real Country on USA with a digital Shania Twain paper doll microexperience based on her on-air outfits and style.

Microexperience of the Week: Bai's "Man of the Woods" Justin Timberlake Product Code Activation

Jun 28, 2018

Concept: Use the 10-digit upc number found on any Bai product to launch an online and in-store sweepstakes for a VIP experience to meet Justin Timberlak ...

Microexperience of the Week: Joie de Vivre Hotels’ “Perfect Spring Destination” Quiz

Mar 02, 2018

Concept: Invite consumers to take a short quiz to find out their perfect spring travel destination and reward them with a discounted rate and a list of ...

Campaign of the Week: Joy Mangano’s Facebook Chatbot Giveaway

Oct 27, 2017

Concept: Promote the release of new Joy Mangano products through a three-day, Facebook Chatbot Giveaway

Microexperience of the Week: Sparkling Ice's "What the Flavor" Sweepstakes

May 25, 2018

Concept: Have fans share their best guesses at the mystery Sparkling Ice flavor via an embedded Facebook and hashtag sweepstakes.

Campaign of the Week: M&M’s and Walgreens ‘Red Nose’ Day

May 05, 2017

Campaign Goals: Generate awareness for Red Nose Day, a campaign dedicated to raising money for children and young people living in poverty, and encourag ...

Microexperience of the Week: Cat Footwear “Introducing The Intruder”

Jan 04, 2019

Concept: Build excitement and drive pre-orders for The Intruder, a new 90’s inspired shoe launching in March from Cat Footwear.

Microexperience of the Week: Starz’ “America to Me” Spoken Word Poetry Video Contest

Sep 28, 2018

Concept: Launch an interactive video campaign tied to the new documentary series, “America to Me,” on Starz that encourages students to share their spok ...

What's New at Wyng: Instagram API Updates

Apr 05, 2018

On January 30, 2018, Instagram launched a new Graph API and announced a plan to deprecate their older API Platform over the next two years, beginning on ...

Microexperience of the Week: Applegate’s “Bacon Spirits Bright” Quiz Sweepstakes

Nov 02, 2018

Concept: Get a jump start on the holiday season with a quiz sweepstakes.

Women’s March Campaign #WhyIMarch

Jan 20, 2017

The day after the election, Teresa Shook invited 40 of her friends on Facebook to march on Washington to show their support for women. Other friends, fr ...

Microexperience of the Week: Bojangles’ “Biscuit Bracketology” Tournament

Mar 23, 2018

Concept: Leverage interest in brackets during March Madness to have fans of Bojangles’ participate in a brand-themed three round bracket sweepstakes

Microexperience of the Week: Lucky x Love T-Shirt Design Contest

Mar 01, 2019

Concept: In celebration of Pride this June and in support of the LGBTQ Community, Lucky Brand is inviting artists and designers to submit their designs ...

Microexperience of the Week: Reese’s March Madness Sweepstakes

Feb 23, 2018

Concept: Have basketball fans enter for the chance to win tickets to the first or second round March Madness games

Introducing Wyng for Agencies and the Wyng Digital Campaign Index

Jul 11, 2017

Today, we’re excited to announce the launch of two products -- industry firsts -- Wyng for Agencies and the Digital Campaign Index (DCI).

Campaign of the Week: Blue Apron and Top Chef

Apr 28, 2017

Campaign Goals: Encourage brand engagement and sign-ups through a video sweepstakes to win the starring role in a Blue Apron Cooking Show

Microexperience of the Week: Absolut's "United We Celebrate" Campaign

Jun 01, 2018

Campaign of the Week: Absolut’s “United We Celebrate” Interactive Fundraising Campaign

Why I Joined Wyng: Lindsay Bodnar, CSM

Jan 12, 2017

Name: Lindsay Bodnar

Ask Your Parent First! 4 Lessons from Scholastic`s Tiny Travelers Campaign

Feb 28, 2017

Scholastic's Tiny Traveler sweepstakes, running from now until March 21st, offers the ultimate grand prize for kids: a five-day / four-night Disney Worl ...

Campaign of the Week: Ashley Stewart #SheDidThat

Mar 31, 2017

Campaign Goals: Drive engagement and brand affinity by encouraging consumers to upload and personalize content

Microexperience of the Week: Walmart, Dr Pepper, and Kingsford Team Up for #FiredUpFans Tour

Sep 07, 2018

Concept: All fall, Walmart, along with their CPG brand partners, Dr Pepper and Kingsford, will be traveling across country for the #FiredUpFans Truck To ...

Microexperience of the Week: LIFEWTR Amazon Gift Card Sweepstakes

Apr 13, 2018

Concept: Launch a sweepstakes to celebrate the LIFEWTR Series 5 Art Beyond Borders bottles Objective: Engage consumers around the LIFEWTR brand; grow L ...

The Best Wyng Campaigns of 2017

Jan 12, 2018

With another trip around the sun complete, it's time for us to reflect back on 2017, from Beyoncé's baby announcement to the Oscars mix-up to Proctor & ...

Campaign of the Week: “12 Days of Kinky Boots” Countdown Calendar

Dec 22, 2017

Concept: Launch a countdown calendar to get Kinky Boots fans excited during the holiday season with exclusive giveaways

Introducing GIF Creator - Giving Brands the Ability to Co-Create GIFs with Their Customers

May 18, 2017

GIFs are omnipresent in our present-day culture: in fall 2016, popular GIF library app Giphy reported that consumers watched more than two million hours ...

Campaign of the Week: Too Faced Sweet as a Peach Photo Lab

Mar 03, 2017

Campaign Goals: Generate buzz around the Sweet as a Peach product launch

Microexperience of the Week: NatureSweet “Crush the Bowl” Social Game

Oct 19, 2018

Concept: Pit NatureSweet products against each other in a Bowl Builder game to build the ultimate fan faves recipe.

Microexperience of the Week: 1-800-Flowers Mother's Day eCard Sweepstakes

May 04, 2018

Concept: Encourage consumers to share how their mom’s wow them via custom ecards for the chance to be entered into a Mother’s Day vacation sweepstakes.

What’s New at Wyng: Go Global with New Campaign Text Translation and Customization Features

Oct 18, 2017

Ever wanted to quickly edit the text on a submission button to say “YAS KWEEN, ENTER” instead of “ENTER NOW” or received a last-minute request from a cl ...

Campaign of the Week: L’Oreal Paris’ Emmy Awards Fan Favorite Promotion

Oct 06, 2017

Concept: Launch a fan favorite promotion to encourage new sign ups through a beauty kit giveaway.

Microexperience of the Week: Fiverr Connect and Create Contest

Feb 15, 2019

Concept: Every day, thousands of #FiverrConnections are made. To celebrate, Fiverr created a social contest to share their fans #FiverrConnections succe ...

Microexperience of the Week: TV Land’s Teachers - "2018 Teacher Award"

Jan 11, 2019

Concept: Launch an engaging and viral social campaign in conjunction with the start of the final season of Teachers on TV Land.

Microexperience of the Week: Jarritos Says "Happy Birthday" with a Photo Hashtag Giveaway

Aug 17, 2018

Concept: To celebrate Jarritos’ birthday, they launched a birthday countdown photo hashtag giveaway to see how Jarritos fans will be celebrating.

Campaign of the Week: Bai’s “Good into Greatness” FlexGrid Photo Contest

Jan 19, 2018

Concept: Launch an inspiring and timely campaign to kick off the new year and showcase Bai’s consumers new healthy habits in 2018

Campaign of the Week: Evite’s “Tiny Party Friendsgiving” Faceoff

Nov 03, 2017

Concept: Pit two party influencers in a head-to-head Friendsgiving party design challenge on a tiny $500 budget

Why I Love Wyng: Emily Duke

Oct 24, 2017

Emily has been at Wyng for 3 years and managed 200+ agency partnerships. She is passionate about how agencies can monetize their relationship with Wyng ...

Microexperience of the Week: Kretschmar Deli’s “Section K” UGC Fan Sweepstakes

Mar 22, 2019

Concept: Encourage brand engagement through a music focused sweepstakes leveraging sign-up forms and a photo hashtag submissions.

Microexperience of the Week: Blue Diamond's Nut-Thins In-Store Selfie Contest Highlights Retail Partnerships

Jul 06, 2018

Concept: To increase in-store visibility, Nut-Thins launched an in-store selfie contest, where consumers have the chance to win big by uploading a photo ...

Microexperience of the Week: The Good Humor “Sweet Summer Adventure” Sweepstakes

Jun 15, 2018

Concept: Launch a timely campaign to kick off the summer season and showcase Good Humor ice cream available at Walmart.

Microexperience of the Week: Chico’s “Bold Things Moms Say” Contest

May 11, 2018

Concept: To celebrate moms and all the bold things they say, Chico's launched a photo lab contest in honor of Mother's Day.

Why I Love Wyng: Jack Gibbs

Dec 22, 2017

Jack has been at Wyng for nearly 5 years and is key adviser to our enterprise CPG and agency partners on promotional solutions and strategies. He was al ...

What’s New at Wyng: Increase Campaign Engagement with New Multi-Page Campaigns

Oct 05, 2017

It is competitive out there, SUPER competitive. As a marketer, you are vying for your consumer’s attention in crowded spaces online and in busy social n ...

What’s New at Wyng: A New Click Button for Easy Sharing via Messaging Apps and SMS (and more!)

Sep 20, 2017

As you may know, we release new use cases, components and features every two weeks (on Wednesday!) as part of our ongoing commitment to deliver an innov ...

Campaign of the Week: Nick Splat’s SNICK Photo Lab

Aug 25, 2017

Concept: Launch a digital campaign in conjunction with the 25-year anniversary of Saturday Night Nick (SNICK)

Campaign of the Week: Scosche’s “Songs of Summer” Spotify Giveaway

Jun 30, 2017

Campaign Goals: Encourage brand engagement through a Spotify giveaway to win a Scosche Optimized for Outdoors Essentials Package

Microexperience of the Week: Circulon's #SeasonedCelebrations Sweepstakes

Dec 07, 2018

Concept: Host a digital sweepstakes to reward consumers and fans during the holidays with prizes and exclusive content.

Microexperience of the Week: Libby's "Cansgiving" Sweepstakes

Nov 09, 2018

Concept: Launch a Cause Marketing program to support Meals on Wheels America, and reward consumers with Libby’s can goods during Thanksgiving. Objective ...

Microexperience of the Week: Harlequin TEEN’s “How I Hero” Choose Your Journey Trivia Quiz

Sep 21, 2018

Concept: Harlequin TEEN invited fans of their young adult fiction to create their own stories using an interactive trivia quiz that allowed them to choo ...

Microexperience of the Week: KeVita’s “Alive Like You” Video and Photo Contest

Mar 16, 2018

Concept: Sponsor a national contest to build a network of KeVita Alive Like You Ambassadors

Campaign of the Week: Luster's Summer of Smiles Sweepstakes

Sep 01, 2017

Concept: Launch a Countdown Calendar that capitalizes on the Summer of Smiles.

Celebrating World Consumer Rights Day

Mar 15, 2017

Today is the 35th celebration of World Consumer Rights Day, an event inspired by an address that President John F Kennedy gave to Congress in 1962. The ...

Microexperience of the Week: Lumber Liquidators “12 Days of LL Style” Countdown Sweepstakes

Dec 21, 2018

Concept: To showcase all of their new and existing flooring options, Lumber Liquidators launched a stylish 12 days of LL countdown calendar.

Microexperience of the Week: Daiya’s “Loves You Back” Shareable Video Sweepstakes

Sep 14, 2018

Concept: For Daiya’s latest campaign they’ve created a heart and stomach-warming video that they are encouraging their fans to share for a chance to win ...

Video is Hot, But Co-Created Video Is the Real Payoff for Brands and Marketers

Sep 19, 2017

From smartphones to tablets, desktops to wireless connected televisions, consumers are opting for video content over all other forms, and there is no si ...

PRWeek’s Hall of Femme Honors Trailblazing Women in Communications

Jun 05, 2017

It is 2017, and the gender wage and opportunity gap remains a major topic of discussion. Workplace inequality was an oft discussed topic at PR Week’s Ha ...

Busted Your Bracket? Start Over with These Campaigns

Mar 30, 2017

In 2014, Warren Buffet offered $1 billion to anyone who filled out a perfect bracket for the NCAA basketball tournament. It was a relatively safe bet, a ...

Sony Music’s Legacy Recordings Teams up with Wyng for “30 Day Vinyl Giveaway” Campaign

Apr 28, 2017

Sony Music’s Legacy Recordings launched its “30 Day Vinyl Giveaway” campaign creating a new kind of symbiotic relationship between brands and consumers. ...

Microexperience of the Week: Hotels.com Big Game Babies Super Bowl Sweepstakes

Feb 01, 2019

Concept: Building off of a smart insight around post Super Bowl baby booms, Hotel.com is planning to launch a timely sweepstakes immediately following t ...

Microexperience of the Week: Eggland's Best "Family Meals Pledge" Instant Win Promotion for Good

Jul 20, 2018

Concept: Eggland’s Best is encouraging families to sign its pledge for the chance to win big to spend more time together.

Microexperience of the Week: MCM x PUMA Collaboration Teaser

Apr 20, 2018

Concept: Launch a sign up form in over 8 different languages as a teaser for the upcoming MCM and PUMA collaboration. Objective: Encourage email sign up ...

Mobile-First Digital Campaigns and Co-Created Content Shine in Latest Digital Campaign Index Benchmark Report

Apr 16, 2018

Like clockwork every year, there is a flood of annual trend predictions and year-in-review recaps being published, promising new opportunities and far-r ...

Campaign of the Week: TurboTax’s #TaxesDoneFree Video Contest

Feb 02, 2018

Concept: Launch a one-of-a-kind campaign asking consumers to share how getting their #TaxesDoneFree made them feel

Campaign of the Week: Harpoon’s #LoveBeerLoveLife Thanksgiving eCard Creator

Nov 24, 2017

Concept: Create an engaging and shareable Thanksgiving extension of Harpoon’s #LoveBeerLoveLife campaign

Campaign of the Week: Fazoli’s “Naturally Italian” Sweepstakes

Aug 11, 2017

Concept: Engage consumers by offering the chance to win a trip to Italy or a year’s worth of free Fazoli’s Family Meals

Campaign of the Week: Garage’s “Countdown to Cozy” Giveaway

Aug 04, 2017

Concept: Reveal new content and give chances to win prizes each day to promote new fall apparel

Oculus Rift:How to Run a Seven-Day Campaign

May 02, 2017

Oculus Rift, Facebook's virtual reality division, has delivered the most terrifying experience short of being trapped in an actual insane asylum: "Wilso ...

Campaign of the Week: Jack Link’s Slam Dunk Protein Sweepstakes

Feb 24, 2017

Campaign Goals: Engage consumers with a fun sweepstakes, acquire new email addresses and increase sales of Jack Link’s Beef Jerky

Campaign of the Week: Johnson & Johnson and Storks Promotion

Mar 10, 2017

Campaign Goals: Drive J&J sales and promote the "Storks" movie with receipt-redemption program for free toy

Campaign of the Week: Samsung's Solve for Tomorrow

Mar 17, 2017

Campaign Goals: Promote the Samsung Solve for Tomorrow contest designed to inspire students to pursue STEM

Microexperience of the Week: Voyager Sopris Learning and WeAreTeachers #IAmMore Direct Upload Video and Photo Contest

Aug 03, 2018

Concept: Award one lucky educator $1,000 and 25 runners-up gift packs for their classrooms, and encourage students and educators to get involved with t ...

Microexperience of the Week: Sperry "Pick Your Prep" Sweepstakes

Jun 07, 2018

Concept: Launch a timely, fan favorite sweepstakes to support the brand’s “Prep For All” platform and encourage new email sign ups.

Co-created Content Matters: Highlights from the First Digital Campaign Index Benchmark Report

Sep 29, 2017

We have some exciting (like first-ever-in-the-history-of-Wyng) news. We just released our very first Digital Campaign Index (DCI) Benchmark Report!

Wyng for Agencies - Your Competitive Advantage

Jul 13, 2017

Delivering exceptional results and real impact for every client takes a huge investment in time and resources. We know that most technology partners don ...

And the Wyng #AgencyLife Meme Winner Is...

Jun 29, 2017

Today is the day! With voting officially closed, we are excited to announce the grand prize winner of our #AgencyLife Meme It to Win It Giveaway! Th ...

Campaign of the Week: Smithfield’s Bacon and Ham Valentine’s Day eCard Creator

Feb 16, 2018

Concept: Create fun and shareable custom eCards to encourage Smithfield consumers to share a little love with someone special on Valentine’s Day

Campaign of the Week: Whataburger’s “Season’s Eatings” eGreeting Creator

Dec 15, 2017

Concept: Create a fun and shareable holiday eGreeting campaign to encourage Whataburger consumers to share eCards with friends and family.

Why the Original Snapchat Failed — And Why It Still Matters

Oct 25, 2017

After her freshman year of college, Deirdre Mills was back home in New Jersey, playing around on her new Macbook. Using a just-released program, she and ...

Campaign of the Week: Daiya’s “Make Yourself Cheezier” Photo Lab

Aug 18, 2017

Concept: Launch an out-of-the-box digital campaign to celebrate Daiya’s new cheezier than ever products

Wyng Celebrates Pride Month

Jun 16, 2017

June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. Pride mon ...

How Consumer Content Ads Perform Against Brand Ads

Feb 27, 2016

Unless you’ve been out of the social game for a while, you have no doubt seen an increase of consumer content making its way into a brand’s marketing in ...

GNC Advertised During the Super Bowl — For Free

Feb 06, 2017

Six days before Super Bowl 51, GNC was delivered devastating news: its #CourageToChange ad, which had gone through two approval processes and was schedu ...

How Marketers can Manage the Seasons

Nov 14, 2016

At Wyng, we see our partner brands achieve the most social marketing success when running both evergreen and seasonal activations concurrently. Read on ...

Microexperience of the Week: Kretschmar “See It Live” Sweepstakes

Oct 12, 2018

Concept: Encourage brand engagement through a triple touchpoint sweepstakes leveraging sign-up forms, Spotify, and Photo Hashtag submissions.

Microexperience of the Week: Kiss Lash Photo Lab Giveaway

Aug 31, 2018

Concept: To generate buzz for Kiss’ Triple Push-Up Lashes they launched a UGC Photo Lab giveaway to get fans sharing how their lashes make them feel.

Microexperience of the Week: Walmart's Free 2-Day Shipping Awareness Instant Win Sweepstakes

Aug 10, 2018

Concept: Launch a digital campaign in conjunction with Walmart’s $119 advertising and digital awareness campaign.

Campaign of the Week: CNBC’s “My Worst Job Interview” Video Gallery

Nov 10, 2017

Campaign of the Week: CNBC’s “My Worst Job Interview” Video Gallery

Campaign of the Week: 1,000 Dreams Fund’s #MyCollegeCosts Challenge

Oct 13, 2017

Concept: Launch a national campaign to support 1,000 Dreams’ goal to fund 1,000 real girls nationwide with scholarship funding

The Agency Series: 10 Questions with Henson Consulting's Marcy Massura

Oct 05, 2017

A leader in both emerging media and mainstream marketing -- helping companies navigate the shifting digital landscape to develop smart, effective integr ...

Data, Diversity and Creativity Aren’t Just Buzzwords Anymore: 5 Key Takeaways from Advertising Week for Marketers

Oct 04, 2017

Advertising Week is an annual event hosted by AdWeek, featuring over 200 conference sessions and events during the week. Trying to distill all of that c ...

Campaign of the Week: The Wyng #AgencyLife Meme It to Win It Giveaway

Sep 22, 2017

Concept: Launch a fun and engaging meme campaign to encourage participation from agencies for the chance to win multiple cases of Babe and Whispering An ...

Wendell Lansford on What Apple’s New iPhone 8 and iPhone X Capabilities Mean for Brands and Marketers

Sep 13, 2017

Brands and Marketers take notice – with the unveiling of the new iPhone X and iPhone 8, UGC and how brands reach consumers is going to reach new heights ...

The Agency Series: 10 Questions with Studio Brand Collective's Kathy Gonzalez-Rubio

Sep 12, 2017

Creative and passionate about all things design, Kathy Gonzalez-Rubio is an Associate Creative Director at Creative8 Agency - a division of Studio Brand ...

Why I Love Wyng: Catherine Reyes

Aug 28, 2017

Name: Catherine Reyes

Campaign of the Week: Empire State Building’s #ESBMoment Contest

Jul 28, 2017

Concept: Photo contest to capture and highlight unique moments taking place at the Empire State Building

Wendell Lansford Talks Digital Marketing on Cheddar TV

Jul 19, 2017

Yesterday, our Co-Founder, Wendell, was on Cheddar TV discussing how the advent of Facebook, Twitter, and Instagram has revolutionized how brands and ag ...

Rosé is great. Free rosé is better!

Jun 01, 2017

Submit your best #agencylife meme for the chance to win a case of Whispering Angel rosé!

Campaign of the Week: Febreze's #OdorOdes

Feb 03, 2017

Campaign Goals: Generate buzz for the #OdorOdes and inspire consumer participation

Campaign of the Week: Fazoli Pick Two

Apr 07, 2017

Campaign Goals: Drive brand engagement and sign-ups through a sweepstakes to win two airline tickets

Campaign of the Week: #OreoGames Video Contest

Apr 14, 2017

Campaign Goals: General brand awareness and gathering a high number of UGC entries

Go Big, Win Big — Technology and Shopper Marketing

Apr 03, 2017

Two decades ago, when General Mills launched its Box Tops of Education campaign, it was as simple as a shopper marketing campaign could be. After consum ...

Campaign of the Week: Happy New Year's From Wyng

Dec 29, 2017

Enter our Wyng New Year's Sweepstakes for the chance to win a variety of prizes to help you kick off 2018 the right way!

Campaign of the Week: Reebok’s “Sweat Style” NYFW Contest

Sep 15, 2017

Concept: Have fashionistas share their most fierce workout looks during New York Fashion Week for a chance to win a Reebok shopping spree.

Spark Innovation At Your Agency Without Hidden Fees

Jul 25, 2017

“Innovation” is one of those words that many digital marketers might say is -- overused. No matter how much of a buzzword “innovation” might be, agencie ...

Campaign of the Week: Fujifilm’s “Oh Canada” Photo Lab

Jun 09, 2017

Campaign Goals: Generate awareness for the Fujifilm Instax in Canada and encourage consumer participation

How Architecting Moments Increase Brand Affinity and Drive Revenue

Nov 17, 2016

Offering incentives isn’t the only way brands can get consumers to engage with them. In fact, if a sweepstakes isn’t properly executed, it could attract ...

Why I Love Wyng: Rob Lum

Apr 04, 2017

Name: Rob Lum

Campaign of the Week: #ANTMLook

Jan 27, 2017

Campaign Goals: Generate buzz for America's Next Top Model's comeback

Campaign of the Week: USA's #SuitsInspiration

Mar 24, 2017

Every Wednesday, two million viewers tune in to USA's legal drama, "Suits." Intelligent, cunning, and witty, the show's characters are rarely in over th ...

The New #MannequinChallenge?

Apr 06, 2017

On October 26 of 2016, @pvrity___, a high school student in Jacksonville, FL, tweeted the first video tagged with #MannequinChallenge. In fewer than two ...

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