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Zero-Party Data Blog

ZPD news, trends, tips and case studies

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Apr 14, 2020

Introducing Instant Win

As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with the right digital experiences at the right moments.

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Introducing Referral

Apr 06, 2020

83% of Americans say that a word-of-mouth recommendation from a friend or family member makes them more likely to purchase that product or service.1

Microexperience of the Week: Shutterfly Captures Zero-Party Data During The Holidays with Giveaway

Nov 22, 2019

Concept: Shutterfly is encouraging consumers to share what they’re grateful for and in return will be given a free gift to help them spread even more gr ...

Microexperience of the Week: Ashley Stewart’s Collects Holiday Preferences with Interactive “Find Your Look” Quiz

Nov 15, 2019

Concept: To drive visibility and engagement during the holiday shopping season, Ashley Stewart launched an interactive quiz to help consumers identify t ...

Microexperience of the Week: NatureSweet’s #ShareTheSweetness Giveaway To Support the Breast Cancer Research Foundation

Nov 01, 2019

Concept: Launch a Cause Marketing program to support the Breast Cancer Research Foundation during Breast Cancer Awareness Month by donating $50,000 towa ...

Microexperience of the Week: Libby’s Drums Up Fan Engagement and Data Capture with Social Voting Activation

Oct 25, 2019

Concept: With fans of fall already counting down the days until the first leaves start dropping, Libby’s kicked off a fan voting activation to help them ...

Make it Unforgettable: Adding a Personal Touch With Zero-Party Data to Your Holiday Marketing Strategy

Oct 11, 2019

As Mariah Carey’s “All I Want for Christmas Is You,” once again prepares to dominate the radio for another year, marketers are preparing for another hol ...

Introducing Rewards

Oct 02, 2019

Your customers and prospects will intentionally and proactively share Zero-Party Data with your brand when you make it worth their while. High conversio ...

Microexperience of the Week: Janie & Jack Launch Product Advisor To Find Your Fall Fashion Muse

Sep 13, 2019

Concept: Janie and Jack teamed up with fashion influencers to launch a fall themed quiz to help their consumers find their perfect fall fashion muse to ...

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