Like clockwork every year, there is a flood of annual trend predictions and year-in-review recaps being published, promising new opportunities and far-reaching discussions about new technologies that will solve all of the previous year’s business woes.
At Wyng, we decided to take a different approach to understanding and speaking about trends. Last year, we launched the Digital Campaign Index, a real-time scoring system that allows brands and agencies to quickly and objectively measure digital campaign performance. After the launch, we got to thinking – wouldn’t it be something if we compiled and shared our findings from the DCI?
We released our first Digital Campaign Index Benchmark Report last October, and it was the first time the Wyng team got together and compiled our own data and insights to provide customers, brands and agencies with objective, independent reference points for assessing the performance of their digital campaigns, plus current and actionable insights to help maximize the success of future activities.
We couldn't be more excited to share our findings for the second half of 2017 in our latest Digital Campaign Index Report!
In the second half of the year, we saw the continued blur between offline and online experiences and the success of Co-Created Content experiences, which allow consumers to create highly personalized UGC. Thanks to innovations in AI and mobile, campaigns are able to bridge that divide and savvy marketers are leaping at the opportunity to create truly immersive experiences that engage their consumers anywhere and everywhere, evidenced by mobile usage eclipsing desktop usage in most campaigns run in Q3 and Q4 of 2017.
Below are some highlights from the report, including:
- How digital campaigns are performing by industry
- Which campaign types have the highest DCI
- What types of campaigns see the most engagement (ES), most virality (VS)
- Which types of use cases are helping marketers reach and exceed their campaign objectives
You can download the full report to access even more insights and tips HERE.