Name: Catherine Reyes
Concept: To spread awareness and combat the stigma around HIV, Gilead launched a co-created content photo campaign to inspire others to share messages o[...]
When you run digital campaigns across any platform, you acquire a ton of data and metrics, but no one has ever been able to define or measure the success of these campaigns.
Today, we’re excited to announce the launch of two products -- industry firsts -- Wyng for Agencies and the Digital Campaign Index (DCI).
Campaign Goals: Drive brand engagement and sign-ups through a sweepstakes to win two airline tickets
On October 26 of 2016, @pvrity___, a high school student in Jacksonville, FL, tweeted the first video tagged with #MannequinChallenge. In fewer than two months, the meme became so popular that pro foo[...]
In 2014, Warren Buffet offered $1 billion to anyone who filled out a perfect bracket for the NCAA basketball tournament. It was a relatively safe bet, as the feat had never been accomplished and is as[...]
Every Wednesday, two million viewers tune in to USA's legal drama, "Suits." Intelligent, cunning, and witty, the show's characters are rarely in over their heads, like Mike Ross, who helps his peers c[...]