Name: Catherine Reyes
Concept: To promote their new mascara line, Too Faced launched an interactive quiz to help consumers identify the right product for them.
When you run digital campaigns across any platform, you acquire a ton of data and metrics, but no one has ever been able to define or measure the success of these campaigns.
Today, we’re excited to announce the launch of two products -- industry firsts -- Wyng for Agencies and the Digital Campaign Index (DCI).
Campaign Goals: Drive brand engagement and sign-ups through a sweepstakes to win two airline tickets
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