Concept: Launch an inspiring and timely campaign to kick off the new year and showcase Bai’s consumers new healthy habits in 2018
Objective: Drive traffic to Bai website and display consumer content featuring Bai products
Digital Campaign Index (DCI) Score: 173
Use Case: FlexGrid Gallery
New Year's has a way of getting us all excited to make some serious life and health changes, while simultaneously making you run to pour a glass of wine when you realize the only thing that raised your heart rate during the past year were the Bravo Real Housewives reunions. New Year’s resolutions can leave us all a bit intimidated, maybe stressed, and caving into our old habits.
In their latest campaign to kick off the New Year, Bai is aiming to remove the stress from New Year's resolutions and infuse a little fun into the “New Year, New You” journey. Bai’s “Good into Greatness” photo contest is highlighting their consumers new healthy habits, ranging from taking up walking to incorporating a few more vegetables into their daily diet. To encourage their consumers to share their new healthy habits, they are offering cash prizes towards Bai products and the chance to win a year of better groceries. It is clear from the photos and content uploaded to Bai’s “Good into Greatness” FlexGrid Gallery that their consumers are up for the challenge and are happy to show off how they are living their best lives in 2018. Check out their photo gallery here and upload your own!
DCI Overview: 173
The response to Bai’s campaign has already been overwhelming positive. To date their campaign has a DCI score of 173 - a score that will definitely have them celebrating any 2018 marketing goals they made for themselves! Bai’s DCI score is a combination of an out of this world Engagement Score (ES) of 332 and Virality Score (VS) of <25. The Bai “Good into Greatness” campaign has successfully tapped into the New Year health and fitness crowd and inspired their audience to participate and share how they are pursuing their health goals in 2018.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality this year.
Engagement Score (ES): 332
Virality Score (VS): <25
To learn more about Bai’s “Good into Greatness” photo contest and their various prizes, visit the campaign here.
As budgets and marketing plans get finalized, now is the perfect time to take a second to reflect back on your own brand or agencies successes from the previous year and what you hope to accomplish in 2018.
Download our Look Book of the best campaigns of 2017 to jumpstart your own campaign planning or firm up plans that are already in place.