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Video is Hot, But Co-Created Video Is the Real Payoff for Brands and Marketers

From smartphones to tablets, desktops to wireless connected televisions, consumers are opting for video content over all other forms, and there is no sign that video will be slowing down anytime soon.

Video is red hot, and according to Animoto’s Online and Social Video Marketing Study, video marketing is playing a major role in new customer acquisition and engagement with four times as many consumers preferring to watch video about a product/company over reading about it.

Around 78 percent of consumers watch videos online every week, while 55 percent watch online every day. And when they aren’t watching videos, consumers are creating their own and sharing them with family, friends and their social networks. The rise in video and consumers’ willingness to both watch and create video content offers brands and marketers the unique opportunity to engage consumers in co-created digital campaigns that offer high pay off in terms of virality and engagement.

To help brands and agencies capitalize on the value video offers for encouraging consumers to co-create and share videos with branded filters, we designed Wyng Brand Video Filter. The Brand Video Filter capabilities are designed to help drive more viewership as customers share their mobile-ready, short-form videos with friends and followers. 

The Branded Video Filters can be applied to various types of digital campaigns, including:

  • Customer video testimonials
  • Video reviews
  • Unboxing videos
  • Live event and media walls
  • Showcase how a new or existing product is being used
  • Engage consumers around an event, holiday or disease awareness day
  • Challenge and brand awareness

Video is having a major moment, and brands and marketers are in a great position to leverage enthusiasm for video to activate consumer sharing capabilities and reach new and existing audiences across social channels, mobile web, live events, retail spaces, and traditional media channels.  

Learn more about how you can launch a Branded Video Filter campaign here.

To explore our other use case and digital campaign capabilities, visit our use case library here.

Catherine Reyes

Catherine Reyes is an Associate Product Manager at Wyng.

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