Concept: Launch a national campaign to support 1,000 Dreams’ goal to fund 1,000 real girls nationwide with scholarship funding
Objective: Raise national awareness for the “extra” college costs that many students must pay on top of their tuition and the 1,000 Dreams Fund
Digital Campaign Index (DCI) Score: 120
Use Case: Photo Lab
“There’s nothing more important than getting your education,” explained Michelle Obama in a speech she made at the 2017 College Signing Day. “We need to make going to college the event that we make so many other things. It’s got to be more important than going to NBA.”
From Michelle Obama, to your well-intentioned, but over-eager aunt, everyone recognizes the power and significance of getting a college education. One group that knows this well and is working towards a bold goal to support 1,000 girls nationwide with scholarship funding is the 1,000 Dreams Fund. The 1,000 Dreams Fund team, along with financial support from Charles Schwab, just launched an inspiring new photo challenge to help support this goal.
College is expensive – and we aren’t just talking about tuition. From books, to housing, to technology and school supplies, expenses add – and quick. As 1,000 Dreams points out in their #MyCollegeCosts Challenge, these expenses can keep many students from pursuing all the exciting things they wish they could do in college. So, to help 1,000 Dreams launched the #MyCollegeCosts Challenge, where they will be rewarding over $10,000 in funding to help pay for students’ college dreams!
To shine a spotlight on these critical “extra” college costs that often go un- or underfunded, 1,000 Dreams, with help from Wyng, launched a #MyCollegeCosts Photo Lab to collect Challenge entries. To enter, students need to:
The response to the challenge has already been overwhelming positive. To date their campaign has a DCI score of 120 - a score that will definitely have them making the Dean’s List.
DCI Overview: 120
1,000 Dreams’ DCI score is a combination of an Engagement Score (ES) of 137 and Virality Score (VS) of 102. The #MyCollegeCosts Challenge has struck a nerve with their audience inspiring participation and sharing from eager students pursuing their goals.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality.
Engagement Score (ES): 137
Virality Score (VS): 102
To learn more about 1,000 Dreams’ #MyCollegeCosts Challenge or how you can support the work they are doing to help high school and college-age girls in the U.S afford their educations, visit here.