Concept: Get a jump start on the holiday season with a quiz sweepstakes.
Objectives: Highlight retail partnership with Whole Foods; acquire new emails via an interactive sweepstakes format.
DCI Score: 210
Use Case: Quiz + Sweepstakes
No matter how far ahead marketers start planning, the holiday marketing blitz can still feel like it crept up out of nowhere. In past years, Cyber Monday held the title as the digital shopping day of the holiday season, however, in 2018, projections are showing that shoppers will be buying early. Retailers and brands will need to be ready to seamlessly transition from back-to-school and fall fashion into the holiday shopping sprint ahead of December.
To get a jump start on the holiday shopping season, Applegate launched a timely seasonally themed quiz sweepstakes, with equally seasonal rewards that consumers could win. To enter, all consumers have to do is answer a series of holiday themed questions, mixed with select product-focused fan faves questions showcasing Applegate's meat and deli products.
Fans will have until November 11, 2018 to enter for the chance to win a two–day trip to NYC for one winner and three guests! Check out their quiz sweepstakes HERE.
DCI Score Overview: 210
Applegate’s Quiz Sweepstakes’ DCI score is a combination of an Engagement Score (ES) of 121 and Virality Score (VS) of 299.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality, as well as drive in-store purchases using online channels.
Mobile and online shopping are going to have their biggest year yet this holiday season and marketers that are prepared to offer omnichannel experiences that span in-store, online and mobile will find success. Applegate made smart decisions by launching their holiday campaign early, as well as bridging their online sweepstakes with in-store prizes and offerings.