Concept: To increase in-store visibility, Nut-Thins launched an in-store selfie contest, where consumers have the chance to win big by uploading a photo of themselves with Nut-Thins products.
Objectives: Drive in-store purchases and engagement, strengthen retail partnerships with in-store activation and social media participation
DCI Score: 111
Use Case: Contest + In-Store Activation
Brands are constantly looking for new and innovative ways to capture consumers attention, but also to entice them to visit brick-and-mortar locations. As internet and mobile shopping rates continue to increase, brands are getting more competitive and savvy with the types of activations they are creating to keep people in-store and engaging with their products.
Blue Diamond is one of those brands that is using social media to encourage in-store visits and to drive brand awareness with their consumers and retail partners. From now until July 29, 2018, consumers will be able to enter for the chance to win a $1,000 shopping spree at one of Blue Diamond’s retail partners by simply uploading a photo of themselves with a package of Nut-Thins in-store using the #NutThinsContest. The ask is simple, but based on the response from consumers, Nut-Thins in-store selfie contest is a hit, with high engagement and solid online sharing results.
Along with encouraging consumers to engage with the Nut-Thins brand, Blue Diamond has also been able to leverage their retail partnerships with Target, Kroger, Safeway, Stop & Shop, and Food Lion, as part of their prize offering.
DCI Score Overview: 111
Nut-Thins’ DCI score is a combination of an Engagement Score (ES) of 180 and Virality Score (VS) of 43. Nut-Thins campaign is a great example of a well-rounded campaign designed for both engagement and virality.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality, as well as drive in-store purchases using online channels.
To learn more about ways you leverage interactive experiences for shopper marketing campaigns, check out our Shopper Marketing Guide.