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Microexperience of the Week: Château Gaby Getaway Sweepstakes

Concept: Launch a timely sweepstakes to celebrate Château Gaby’s 350 year anniversary.

Objective: Acquire new emails to build out their CRM database; drive awareness around a brand milestone.

DCI Score: 128

Use Case: Sweepstakes

screenshot-www.chateaugaby.com-2019.04.11-18-00-24Located just an hour’s drive east from the city of Bordeaux, Château Gaby is a jewel of the Canon-Fronsac appellation. Nestled on a hilltop overlooking the vineyards, the 18th century château is a stunning representation of the area’s long history of winemaking. To celebrate their long history and heritage, Château Gaby, launched a sweepstakes microexperience built around their 350 year anniversary. From now until June 15, 2019, fans of wine, Château Gaby, or anyone with a bit of wanderlust, can enter via their embedded sweepstakes form to win five days and four nights at the beautiful Mansion de Château Gaby.

Check out their sweepstakes HERE, and while your entering you can browse their exciting wine selection as well!

DCI Overview

Château Gaby’s DCI score of 128 is hitting all of the right notes, between keeping it simple and offering a prize that their fans want. The team is cruising with a solid  Engagement Score (ES) of 192 and a Virality Score (VS) of 64.

Check out more details on some best practices any brand can incorporate into their next sweepstakes to optimize for engagement and virality.

  • There’s nothing wrong with the simple life. The Château Gaby team opted for a simple sign-up form with key fields included to collect entries. Sometimes keeping a campaign simple is the best way to increase and encourage engagement. A complicated entry process can lead to decreased engagement and incorrect submissions.
  • Leverage your heritage. Fans want to engage with brands and experiences that have heart. Leveraging your brand’s heritage is a great way to communicate who your brand is, and why consumers should believe and come on board with you.
  • Take advantage of improved forms. While a Form component might seem fairly straightforward, our development teams have worked to increase the sophistication of Wyng forms, while keeping our forms easy to use and implement. A form is often the backbone of a campaign, capturing valuable data for integration into a CRM or ESP, and having a well-designed form is essential for meeting specific configuration options in order to meet brand or legal requirements.

Check out more sweepstakes for inspiration HERE

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