Concept: Launch a timely sweepstakes to celebrate Château Gaby’s 350 year anniversary.
Objective: Acquire new emails to build out their CRM database; drive awareness around a brand milestone.
DCI Score: 128
Use Case: Sweepstakes
Located just an hour’s drive east from the city of Bordeaux, Château Gaby is a jewel of the Canon-Fronsac appellation. Nestled on a hilltop overlooking the vineyards, the 18th century château is a stunning representation of the area’s long history of winemaking. To celebrate their long history and heritage, Château Gaby, launched a sweepstakes microexperience built around their 350 year anniversary. From now until June 15, 2019, fans of wine, Château Gaby, or anyone with a bit of wanderlust, can enter via their embedded sweepstakes form to win five days and four nights at the beautiful Mansion de Château Gaby.
Check out their sweepstakes HERE, and while your entering you can browse their exciting wine selection as well!
Château Gaby’s DCI score of 128 is hitting all of the right notes, between keeping it simple and offering a prize that their fans want. The team is cruising with a solid Engagement Score (ES) of 192 and a Virality Score (VS) of 64.
Check out more details on some best practices any brand can incorporate into their next sweepstakes to optimize for engagement and virality.
Check out more sweepstakes for inspiration HERE.