Concept: Host a digital sweepstakes to reward consumers and fans during the holidays with prizes and exclusive content.
Objective: Increase consumer engagement and drive repeat website visits and conversions during the holiday shopping season.
Digital Campaign Index (DCI) Score: 128
Use Case: Sweepstakes
Circulon is asking their fans to stock up on all their gourmet needs this holiday season, starting with the chance to win some free Circulon cookware to start the season off with a bang. Now through February 22nd, fans can sign up for the chance to win 1 of 4 Circulon.com $500 shopping sprees. To keep the season of giving going, they will be announcing winners on four separate dates, selecting four winners that will be able to deck out their kitchens with the best.
Pulling inspiration from a holiday wishlist, the Circulon team created a sweepstakes centered around their fans gourmet wishlists. To enter, fans will need to create and share their cookware wishlist with friends and family for the chance to win. You can check out the sweepstakes and Circulon’s unique take on the wishlist HERE.
DCI Score Overview: 128
Circulon’s DCI score is a combination of an Engagement Score (ES) of 256 and Virality Score (VS) of <25. Their campaign is benefiting from repeat campaign visits, campaign clicks and submissions.Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality.
Engagement Score (ES)
Virality Score (VS)
Download our Fall and Winter Holiday Lookbook to see how your teams can still make the most of the holiday season.