Campaign of the Week: CNBC’s “My Worst Job Interview” Video Gallery
Concept: Launch a co-created content video gallery to accompany the premiere of CNBC’s new series “The Job Interview”
Objective: Drum up excitement ahead of the series premiere; give viewers an opportunity to engage and contribute to CNBC’s Video Gallery
Digital Campaign Index (DCI) Score: 60
Use Case: Brand Video Filter
We’ve all had our awkward or embarrassing encounters. Those cringe-worthy moments that you potentially replay repeatedly for a day, week, or in my case since your 7th birthday. For some people that exact moment when everything seemed to go wrong may have been a job interview. Which if you ask most professionals, would be at the top of the list of most vulnerable times, along with company-wide presentations and being caught crying at your desk while watching animal videos.
We all have an embarrassing story from a job interview, and some are more unfavorable than others. To celebrate their newest show, The Job Interview, CNBC is asking fans to share their craziest, most awkward or weirdest stories for the chance to be featured in their Video Gallery or even on CNBC.
To submit a video, CNBC is asking fans to create and upload a short video about their worst job interview moment, and upload to either their campaign website, or submit using #MyWorstJobInterview on Twitter or Instagram. CNBC’s campaign is on its way to be a success, unlike some of the job interviews their fans are sharing.
DCI Score Overview: 60
CNBC's DCI score is a combination of an Engagement Score (ES) of 49 and Virality Score (VS) of 71. CNBC made great use of co-created video content to encourage sharing and engagement, highlighting their new series and potentially providing fans with a safe place to find some relief and catharsis!
Check out more details below on best practices you can incorporate into your digital campaigns to optimize for success.
Engagement Score (ES): 49
Virality Score (VS): 71
The rise in video is giving brands and marketers the opportunity to engage consumers in co-created digital campaigns that offer high pay off in terms of virality and engagement, and CNBC’s “My Worst Interview” campaign is the perfect example of how video can and should be used.
So, if you haven’t yet, head over to CNBC’s campaign website and submit your own cringe-worthy job interview story, because seriously, who doesn’t want to be on TV?! And keep an eye-out for mine, it involves saran wrap, Chipotle, and a gaggle of NYFW models.
Learn more about how you can launch a Branded Video Filter campaign here.