Concept: For Daiya’s latest campaign they’ve created a heart and stomach-warming video that they are encouraging their fans to share for a chance to win one of 150 Boxes of Love.
Objectives: Increase awareness of Daiya’s comfort food product line, acquire new emails, and increase engagement on their “Loves You Back” video.
DCI Score: In Progress
Use Case: Sweepstakes
People love their comfort food, but oftentimes those foods aren't very kind in return. Whether it's for allergies, health, environment or something different entirely, it's time people finally had comfort food that loves them back. Daiya is doing just that, by giving their fans products that let them enjoy their favorites without regret – no dairy, no gluten, no soy.
To help their fans find true love, Daiya is currently running a unique and fun play on your traditional sweepstakes. Daiya is asking their fans to share their new “Loves You Back” video for the chance to win one of 150 Boxes of Love – a box of Cheezy Mac that “loves you back” via a speaker button that plays same loving sentiments so often directed towards these comfort foods – and three very lucky people will also have the chance to win a year's worth of Daiya! What makes Daiya’s sweepstakes unique is that their entry form only appears after you click a share widget to share the video. A deliciously smart way to encourage your fans to share and view your content.
To check out their full campaign, as well as swipe right to find your true comfort food love match, here.
DCI Score Overview: In Progress
Daiya’s Sweepstakes’ DCI score will be a combination of an Engagement Score (ES) and Virality Score (VS). Daiya’s campaign is built around fun engaging and shareable content, primed to get their loyal fans excited.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality, as well as drive in-store purchases using online channels.
The rise in video, and new tech capabilities around sweepstakes and entry paths is giving brands and marketers the opportunity to engage consumers in new ways which offer high pay off in terms of virality and engagement.