Concept: Engage consumers by offering the chance to win a trip to Italy or a year’s worth of free Fazoli’s Family Meals
Objective: Drive brand awareness, sharing and sign-ups through a sweepstakes
Digital Campaign Index (DCI) Score: 252
Use Case: Sign Up
Fazoli’s is shaking things up and giving a whole new meaning to fresh Italian cuisine. In June, Fazoli’s came out and publicly announced they were committing themselves to removing all artificial preservatives and additives from their food. To promote their new 100% fresh and natural menu and acquire email addresses from consumers, they decided to run a mouth-watering enter-to-win sweepstakes.
Fazoli’s “Naturally Italian” sweepstakes, running from now until August 31st, offers the ultimate grand prize for anyone with a carb addiction and the itch to travel, a travel package that includes airfare and hotel vouchers to Italy, along with a $1000 Fazoli's gift card. In addition to a five-star prize package, the Fazoli’s team combined the right ingredients for the perfect enter-to-win sweepstakes recipe by including components that optimized consumer engagement and virality, which is reflected in their DCI score of 252.
DCI Score Overview: 252
Fazoli’s is cooking up a winner with their “Naturally Italian” sweepstakes and it is performing extremely well, with a DCI Score of 252, comprised of an Engagement Score (ES) of 139 and a Virality Score (VS) of 366. This campaign’s overall DCI is largely the result of its high virality score, which is a result of this campaign’s sharing components.
The Fazoli’s team has picked up some tricks over the course of running multiple campaigns with Wyng, and the key learnings they applied to their “Naturally Italian” sweepstakes have paid off. The campaign’s DCI Score is the result of several best practices that they implemented to encourage sharing, including adding a campaign hashtag and giving participants multiple chances to win when they shared the sweepstakes with friends and family. To maximize engagement, they streamlined the submission process and offered an unbeatable prize.
This campaign has an above average virality score due to the share components that Fazoli’s added to encourage consumers to share the campaign with friends and family. By giving everyone who entered a personized link to share the sweepstakes for additional chances to win, Fazoli’s is encouraging even more sharing and engagement before a grand prize winner is announced after August 31, 2017.
Check out more details on their mid-campaign Engagement Score (ES) and Virality Score (VS) below.
Engagement Score (ES): 139
Virality Score (VS): 366
To learn more about our Digital Campaign Index and how optimizing engagement and virality can help kick your digital media strategy to the next level, download our Digital Campaign Index (DCI) Whitepaper.