Concept: Every day, thousands of #FiverrConnections are made. To celebrate, Fiverr created a social contest to share their fans #FiverrConnections success stories.
Objectives: Highlight how Fiverr connects creatives for success through personal user stories, connect and drive social sharing with their fans.
Fiverr is in the business of creating connections. At any given moment, in over 190 countries all over the world, a collaboration is happening on Fiverr. Two people, living different lives find their solution in each other. Whether it's a need to get something done, or an opportunity to provide a skill, that connection creates something magical. See for yourself.
To celebrate the thousands of #FiverrConnections made every day on the Fiverr platform, they launched their connect and create contest to share their users #FiverrConnections success stories. By sharing on social media, Fiverr users with a success story will be entered for a chance to win $100 in Fiverr credit to keep getting their to-do's to done and show the world how we work better, together.
Check out their campaign and learn more about Fiverr here.
DCI Score Overview
Fiverr’s microexperience reflects several best practices that contribute to their DCI performance of 124, including both an Engagement Score (ES) of 80 and Virality Score (VS) of 167. Their #FiverrConnections contest is a great example of how a brand can leverage social to promote testimonials and brand goodwill through first-person stories.
To see these best practices in action, check out Fiverr’s microexperience here.