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Campaign of the Week: Fiverr Connect and Create Contest

Concept: Every day, thousands of #FiverrConnections are made. To celebrate, Fiverr created a social contest to share their fans #FiverrConnections success stories.

Objectives: Highlight how Fiverr connects creatives for success through personal user stories, connect and drive social sharing with their fans.

DCI Score: 124

Use Case: Contest and UGC Aggregation

FIVERRFiverr is in the business of creating connections. At any given moment, in over 190 countries all over the world, a collaboration is happening on Fiverr. Two people, living different lives find their solution in each other. Whether it's a need to get something done, or an opportunity to provide a skill, that connection creates something magical. See for yourself.

To celebrate the thousands of #FiverrConnections made every day on the Fiverr platform, they launched their connect and create contest to share their users #FiverrConnections success stories. By sharing on social media, Fiverr users with a success story will be entered for a chance to win $100 in Fiverr credit to keep getting their to-do's to done and show the world how we work better, together.

Check out their campaign and learn more about Fiverr here.  

DCI Score Overview

Fiverr’s microexperience reflects several best practices that contribute to their DCI performance of 124, including both an Engagement Score (ES) of 80 and Virality Score (VS) of 167. Their #FiverrConnections contest is a great example of how a brand can leverage social to promote testimonials and brand goodwill through first-person stories.

  • Connection matters. Fiverr is in the business of making connections between people to promote sharing and collaboration, but their model can be used by any brand. As a brand you first have to identify where you can connect with your consumers or fans on a personal level, whether that be through shared experiences, product memories, or a common goal. Starting at making a connection is key to future social success with engagement and virality.
  • Let your consumers tell your brand story. Fiverr’s #FiverrConnections contest let’s their users tell the bulk of their brand story through their first-person stories about what their platform has done for them. Having your fans share a collection of personal, real, positive stories about your brand is a smart way to build brand affinity and goodwill authentically. Consumers can see through the BS, so having real fans tell your story adds credibility to your brand’s story.

To see these best practices in action, check out Fiverr’s microexperience here.

wyng

Wyng builds technology that powers compelling digital campaigns and promotions for agencies and brands.

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