Campaign Goals: Generate awareness for the Fujifilm Instax in Canada and encourage consumer participation
Use Case: Photo Lab
To create excitement and engagement with their customers around their Instax Oh Canada! products, Fujifilm created a Wyng Photo Lab campaign to inspire some Canadian pride. This campaign asked consumers to upload a photo and personalize it using one of Fujifilm’s preloaded custom photo frames. The brand leveraged the frames to insert the Instax branding, while also featuring a series of classic Canadian motifs. Recognizing that French is the mother tongue of about 7.3 million Canadians, Fujifilm also made the smart choice of launching the campaign in both English and French. Fujifilm made some picture-perfect decisions that any brand or agency could incorporate into their next digital campaign:
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