Concept: To generate buzz for Kiss’ Triple Push-Up Lashes they launched a UGC Photo Lab giveaway to get fans sharing how their lashes make them feel.
Objectives: Drive engagement and brand affinity by encouraging consumers to upload and personalize content.
DCI Score: 77
Use Case: Photo Lab
To generate buzz for Kiss’ Triple Push-Up Lashes, the brands asked its fans to “show and tell” how their eyelashes make them, whether it be "bold, glamorous, unique, or confident." After uploading and customizing their selfies, fans could then share their photos to social media using #wintriplepushuplashes for the chance to win the entire Kiss’ push-up lash collection and a gift card.
The end result is a fiercely bold UGC campaign that would make any marketer bat their eyelashes a few times. Check out Kiss’ campaign here.
DCI Score Overview: 77
Kiss’ built a campaign rooted in engagement and sharing by embedding their UGC gallery and Photo Lab on their website, and by requiring fans to share their photo for the chance to win.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality.
Learn more about how you can launch your own Photo Lab campaign here.