Concept: Encourage brand engagement through a triple touchpoint sweepstakes leveraging sign-up forms, Spotify, and Photo Hashtag submissions.
Objectives: Acquire new opt-in contacts/emails, create a deeper relationship and lasting impression with fans.
DCI Score: In Progress
Kretschmar Deli is asking fans of their products to “See It Live” in their latest triple threat sweepstakes that takes advantage of a traditional sign up form, hashtag photo entry, and entry using Spotify. Kretschmar is stacking their campaign up to be a success by giving fans all of the options for entering and potentially scoring themselves a year of free live concert tickets.
Giving fans multiple options to participate ensures that Kretschmar will cover the most ground and receive participation from all-types of consumers. You can check out their full triple threat sweepstakes campaign HERE.
DCI Score Overview: In Progress
Kretschmar’s DCI score will be a combination of an Engagement Score (ES) and Virality Score (VS). Leveraging multiple Use Cases, Kretschmar’s campaign is banking on hitting fans across platforms to increase visits and entries.
Check out more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality, as well as drive in-store purchases using online channels.
Engagement Score (ES)
Virality Score (VS)
You can view the submissions, as well as the structure, for their triple touchpoint sweepstakes here.