Concept: Offer consumers a once in a lifetime chance to win a dream trip to Paris as part of L'Oréal Paris’ #StopWaiting multi-channel campaign.
Objectives: Promote the Elvive line of deep conditioning products with a shoppable carousel linking directly to product detail pages, offer a sweepstakes extension to L'Oréal Paris’ #StopWaiting social campaign.
L'Oréal Paris believes it's time to flip the narrative by celebrating that good things come to those who stop waiting and wants to provide women with products that allow them to stop waiting to see transformative results. As such, the brand is introducing the new Elvive Rapid Reviver Deep Conditioners which have no wait time and work deep to repair hair damage fast.
To celebrate the launch of their #StopWaiting social campaign, L'Oréal Paris launched a sweepstakes to encourage their consumers to stop waiting and go for it, starting with the chance to win a dream vacation to Paris.
Check out their campaign here, which features flexible forms applied across multi-channel activities, a shoppable product gallery, and UGC.
DCI Score Overview
L'Oréal Paris microexperience reflects several best practices that contribute to their DCI performance of 174, including both an Engagement Score (ES) of 253 and Virality Score (VS) of 95. Their #StopWaiting Sweepstakes campaign is a perfect example of how a brand can create leverage flexible forms to entice consumers and redirect to shoppable experiences: