Concept: Have fans share their best guesses at the mystery Sparkling Ice flavor via an embedded Facebook and hashtag sweepstakes.
Objective: Encourage fans to engage and share their best guesses with Sparkling Ice across social media platforms; acquire new emails to build out their CRM database.
Digital Campaign Index (DCI) Score: 125
Use Case: Sweepstakes
“What the Flavor!?!” is what Sparkling Ice is asking their fans as part of their mystery flavor sweepstakes. From now until July 31st, Sparkling Ice will be collecting guesses on what the mystery flavor might be on Facebook, as well as on Instagram and Twitter using the campaign hashtag #WhatTheFlavorSweeps.
Sparkling Ice will be giving out over 450 fabulous prizes to a few lucky fans who get the mystery flavor right. The Sweepstakes will consist of ten (10) weekly drawings to award prizes plus a Grand and First Prize random drawing at the conclusion of the sweepstakes. But, don’t worry about getting things right on your first guess, Sparkling Ice is giving fans the chance to submit one entry per day for the chance to win! Check out their sweepstakes here on Facebook to learn more.
Digital Campaign Index (DCI) Overview: 125
Sparkling Ice has a DCI score of 125, and we only expect it to continue to rise as more fans submit their entries and post their guesses on Twitter and Instagram.The Engagement Score (ES) for the campaign is 251, which is exceptional.
To learn more about some general tips and recommendations that all brands can include in their campaigns to drive engagement and virality, keep reading below!
Engagement Score (ES)
Virality Score (VS)
We will certainly be keeping an eye on this campaign to see what the mystery flavor might be! Be sure to make your own guess here, or on Twitter and Instagram using the hashtag #WhatTheFlavorSweeps.