Concept: Launch a timely, fan favorite sweepstakes to support the brand’s “Prep For All” platform and encourage new email sign ups.
Objective: Acquire new emails to build out their CRM database; learn how the Sperry audience interprets prep style.
Use Case: Sweepstakes + Fan Favorites
As Sperry points out in their latest online sweepstakes, there’s no wrong way to prep. From the Classic Prep, ageless and original, that will feel forever fresh, to “Prep with a Twist, where an unexpected edge is what makes style interesting.
Until June 11, 2018, fans of Sperry will be able to choose their preferred prep style, from Classic, to Modern, to Prep with a Twist, as part of their “Pick Your Prep” Sweepstakes. For submitting their fan favorite style, consumers will be entered for the chance to a $500 Sperry shopping spree. The sweepstakes comes at the perfect time to prep for summer vacations, boating trips, and beach excursions. Sperry will be giving fans one entry during the sweepstakes period, so make sure to head over to their campaign here to pick your fav prep style before it's too late!
To learn more about some general tips and recommendations that all brands can include in their campaigns to drive engagement and virality, keep reading below!
Engagement Score (ES)
Virality Score (VS)
Sperry made great use of multiple campaign components and email integration to engage new consumers and lay the groundwork for reengaging consumers in future campaigns. We can say with confidence their "Pick Your Prep" sweepstakes is a modern classic!