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Microexperience of the Week: Voyager Sopris Learning and WeAreTeachers #IAmMore Direct Upload Video and Photo Contest

Concept: Award one lucky educator $1,000 and 25 runners-up gift packs for their classrooms,  and encourage students and educators to get involved with the #IAmMore movement.

Objective: Promote the #IAmMore movement that aims to engage educators and students to believe literacy is possible and give struggling readers confidence.

Digital Campaign Index (DCI) Score: 137

Use Case: Photo and Video Lab

WeAreTeachersBack-to-school time is filled with anticipation, a lot of planning, a bit of anxiety, all in order to start the school year off right. For parents and students, back-to-school comes with shopping for new school supplies, finishing up summer readings, and prepping for a new year full of new starts. For retailers and marketers, back-to-school (B2S) is often one of the busiest shopping holidays after Black Friday and Cyber Monday in terms of spending.

However, for teachers, back-to-school takes a lot of patience and preparation to ensure that every moment in the classroom throughout the year is dedicated to keeping students engaged.

Voyager Sopris Learning is an educational solutions and services company committed to engaging students and helping all students reach their full potential. Their LANGUAGE! Live literacy product for struggling readers in middle school and high school is digital, modern and effective. The goals of LANGUAGE LIVE! are likewise the inspiration of the #IAmMore movement.

Voyager Sopris Learning has partnered with WeAreTeachers to help the #IAmMore movement spread, letting teachers and students know they are more than their challenges. WeAreTeachers is an online media brand for educators committed to one of the toughest, most rewarding jobs out there. Their mission is to inspire teachers and help them succeed by sharing practical classroom ideas, the best freebies and giveaways, and teacher-to-teacher advice and humor to make one of the hardest jobs, a little bit easier.

To help students and educators celebrate their untapped potential, Voyager Sopris Learning and WeAreTeachers are running a photo and video campaign to award one lucky teacher $1,000 and 25 runners-up gift packs towards equipping their classrooms. Teachers can enter by directly uploading photo or video to the campaign landing page here. Using the Wyng photo and video lab, teachers won’t need to create external video links or use YouTube to enter, making the entry process simple and easy! Teachers can also enter by uploading their photo or video to Instagram or Twitter using #IAmMore.

Find out more about WeAreTeachers, Voyager Sopris Learning and the #IAmMore campaign here.

DCI Score Overview: 137

WeAreTeachers’ DCI score is a combination of an Engagement Score (ES) and Virality Score (VS). The campaign to date has been successful in terms of both their engagement (leveraging the onsite gallery and photo lab) and in terms of virality using the campaigns hashtag.

Check out more details on some best practices any brand can incorporate into their campaigns to optimize for Engagement and Virality.

Engagement Score (ES)

  • Direct video uploads. A key to engagement is ensuring that consumers can easily participate, too many barriers to entry often times turns consumers off, pushing them away from your campaign and website. One of the biggest barriers is a complicated video upload process, requiring YouTube links or other external video hosting links to participate. To help brands and agencies, we have streamlined the Wyng video lab to allow for direct video uploads, no external links, no YouTube profiles.
  • Add a photo and video gallery. The WeAreTeachers team increased the likelihood that consumers would stay on their page by incorporating a scrolling photo and video gallery that features all submissions, increasing time on site and clicks on the latest photos.

Virality Score (VS)

  • Include a hashtag for sharing. A simple way to increase sharing is to enable entry submission using a campaign hashtag on social. Not only did the WeAreTeachers team allow consumers to directly upload their photos, but they also encouraged submissions by sharing to Twitter or Instagram using the campaign hashtag #IAmMore.

To learn more about WeAreTeachers, Voyager Sopris Learning and the #IAmMore photo and video contest, visit their campaign here.

Learn more about direct video uploads using Wyng here.

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