Concept: All fall, Walmart, along with their CPG brand partners, Dr Pepper and Kingsford, will be traveling across country for the #FiredUpFans Truck Tour to stoke team pride.
Objective: Drive brand loyalty for Walmart’s CPG retail brand partners; encourage in-store sales and acquire new emails.
Use Case: Social Map + Content Gallery
Walmart has launched a fun and educational new campaign to equip sports fans with new game changing BBQ recipes to try out during the fall tailgating season that feature two of their brand partners, Dr Pepper and Kingsford.
From now until December, Walmart will be on the road as part of their #FiredUpFans truck tour across the country, making stops in cities like Tulsa and San Jose, with Tailgating MVP and Pro Linebacker, Clay Matthews, to share some unique BBQ tips and tricks this football season. Walmart paired up their in-store experience with an online engagement and information hub, that features recipes to try, tips, videos, and an content gallery, where fans can share their own unique recipe and tailgating know-how using the #FiredUpFans across social media.
Be sure to check out their campaign and keep an eye on where their #FiredUpFans truck will be next on their campaign website here.
Keep reading for more details below on best practices you can incorporate into your digital campaigns to increase Engagement and Virality.
Engagement Score (ES)
Virality Score (VS)
Learn more about how you can add a social/content map to your next campaign here.