Campaign of the Week: Jack Link’s Slam Dunk Protein Sweepstakes

Campaign Goals: Engage consumers with a fun sweepstakes, acquire new email addresses and increase sales of Jack Link’s Beef Jerky

Sasquatch seems to be over getting messed with all the time and wants you to slam dunk protein with Jack Link's, the protein-packed snack packed with protein. Jack Link’s is running a Video Sweepstakes Campaign that asks consumers to submit videos of themselves slamming down a piece of Jerky, either in a hoop, someone’s mouth, or wherever there is a dunking opportunity. The campaign flow instructs consumers to buy a bag of Jack Link’s Beef Jerky, create their best Slam Dunk video, share the video on social or directly upload and fill out a form with their name and email address. The best dunks are showcased beneath the sweepstakes in a submission gallery to drive further engagement among fans. Brands can make their own slam-dunk campaign by taking advantage of these tips:

• Partner with a pro. Any time a campaign requires consumers to submit a photo or video, there is naturally a higher barrier to entry. However, partnering with a professional athlete or celebrity drives a ton of visibility to the campaign and creates more willingness to participate. Karl-Anthony Towns, pro basketball player on the Minnesota Timberwolves, gave Jack Link’s that extra push to optimize their campaign.

• Everyone wants a free lunch. People love being entered for a chance to win! Any campaign that has a giveaway or prize tied to it will immediately drive more engagement, participation and sharing among consumers.

• Take advantage of an opportunity to cross-promote. Jack Link's has done a great job of integrating Sasquatch as part of their overall marketing and promotional strategy. Make sure you highlight other relevant content within a campaign, like Jack Link's did with their Sasquatch Emoji Pack.