Campaign Goals: Engage consumers with a fun sweepstakes, acquire new email addresses and increase sales of Jack Link’s Beef Jerky
Template Used: Photo & Video ContestSasquatch seems to be over getting messed with all the time and wants you to slam dunk protein with Jack Link's, the protein-packed snack packed with protein. Jack Link’s is running a Video Sweepstakes Campaign that asks consumers to submit videos of themselves slamming down a piece of Jerky, either in a hoop, someone’s mouth, or wherever there is a dunking opportunity. The campaign flow instructs consumers to buy a bag of Jack Link’s Beef Jerky, create their best Slam Dunk video, share the video on social or directly upload and fill out a form with their name and email address. The best dunks are showcased beneath the sweepstakes in a submission gallery to drive further engagement among fans. Brands can make their own slam-dunk campaign by taking advantage of these tips:
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