Campaign Goals: Drive J&J sales and promote the "Storks" movie with receipt-redemption program for free toy
Template Used: Sign up
Receipt redemption used to be a long and complicated affair. After customers collected coupons, found an envelope, and bought a stamp, they had to wait weeks for the prize. Today, the process is as simple as posting a picture on Facebook. In a recent campaign, Johnson & Johnson partnered with Disney to promote its new film, "Storks." Consumers who upload two pictures, one of their receipt and one of four packs of J&J's promotional baby wipes, receive a stork stuffed animal. Shopper marketers, especially those who rely exclusively on UGC, should considering implementing the following in their next campaign:
Traditional shopper marketing techniques can be reimagined for the digital world, and Johnson & Johnson's campaign with Disney is a great example of a fun and easy prize redemption strategy.