Campaign Goals: Promote the Samsung Solve for Tomorrow contest designed to inspire students to pursue STEM
Template Used: Photo Lab & Hashtag Leaderboard
When you hear that Samsung is running a marketing campaign, you would probably assume it was for one of their new TVs, computers, or appliances. This campaign, however, is designed to promote Samsung’s annual Solve for Tomorrow contest for students in grades six through 12 and their STEM projects to solve some of today’s problems.
The page highlights videos that the National Finalists have put together to show off their creative ideas and inventions. Participants are asked to tweet corresponding hashtags to vote for their favorite project and even given the opportunity to decorate an image they have uploaded with stickers repping their school pride. Participants can then share these unique photos out to friends and get them to support their school by voting. You too, can demonstrate your brand's corporate-social responsibility with the following tips: