Campaign Goals: Increase general brand awareness and consumer engagement with brand
Use Case: Photo Lab
With summer hot on the horizon, it's a good time to begin thinking about your brand’s summer marketing efforts. essie Canada got a jump start on the summer season and launched their Suddenly Summer Nailfie Contest to promote three fresh nail polish shades for summer: Sunday Funday, Mojito Madness, and Garden Variety. essie Canada is asking consumers to upload and share their best nail polish selfie “nailfie” for the chance to win 10 classic and 1 of 5 Instax Mini 9 instant cameras.
Summer can be a great time to get customers engaged, as they shake off the winter blues and are left feeling energized and looking to have a bit of fun – ideally with your brand’s latest sizzling campaign. essie made a few great choices that any brand or agency can incorporate into their next digital campaign: