On January 30, 2018, Instagram launched a new Graph API and announced a plan to deprecate their older API Platform over the next two years, beginning on July 31, 2018. On April 4, 2018, in the wake of Facebook’s work to protect user data, Instagram accelerated the deprecation schedule by immediately deprecating some of the older APIs.
The changes apply to all companies that use the Instagram APIs, including third-party developers like Wyng, as well as brands and agencies.
Two of the changes are relevant to Wyng customers. These changes involve Instagram steering brands to engage with consumers around @mentions instead of just #hashtags alone:
Because Wyng will implement the new Graph API, we will continue to support the same Instagram-focused use cases that we always have. Also, the new Graph API opens up opportunities for us to continue innovating on Instagram by adding new Instagram-focused features and use cases in the near future.
Instagram notes that these changes are designed to help businesses better manage their organic presence on Instagram. In addition, we believe these changes will lead to a better experience for consumers and more authentic consumer engagement with brands.