Visual Questions make it easy to collect zero-party, personal context data from your customers, in order to improve their experience with your brand.
Forrester Research defines zero-party data as, "data that a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her."
By creating experiences that consumers want to participate in, asking the right questions as part of each experience, and delivering value to consumers in exchange for their participation, brands can collect the zero-party data they need in order to enrich consumer profiles and personalize marketing and commerce.
To help brands scale zero-party data collection, Wyng has just released Questions, a new drag & drop component in the Wyng microexperience builder that makes it easy for marketers to craft beautiful, one-of-a-kind microexperiences designed to collect data through a series of visual, interactive questions.
The Questions component gives marketers a powerful new tool for creating a wide variety of mobile-first digital experiences that collect responses to one or more questions, and then deliver a recommendation, assessment or some other result based on each consumer's responses.
Click here to see a live example of a microexperience for product recommendations.
Common applications of the Questions component include:
Features of the Questions component include:
As with all microexperiences created using Wyng, the ones you create with the Questions component can be easily embedded on your brand.com website or mobile app, or delivered as a landing page hosted by Wyng. Targeting options include:
All data shared by consumers with your brand is securely collected by the Wyng platform. The data you collect can be integrated with and activated through your existing enterprise systems of record:
To learn more or get started with the Questions component: