Today, we’re excited to announce the launch of two products -- industry firsts -- Wyng for Agencies and the Digital Campaign Index (DCI).
We know that agencies invest significant time and resources to ensure that every campaign is fresh, creative and innovative, and delivers exceptional results for their clients. As our agency partners continue to push the envelope with their immersive digital experiences, we’ve extended our existing platform with exclusive new tools designed specifically for how agencies do business, including:
We’re also equipping both agency and brand partners with the first-ever Digital Campaign Index (DCI), a real-time scoring system that allows marketers to quickly and objectively measure campaign performance. This is the only real-time scoring system that enables marketers to apply the data-driven discipline of performance marketing to all their mid-funnel brand marketing activities.
For the first time, marketers have an objective way to evaluate mid-funnel digital campaign performance and answer the question, “What does a successful campaign look like?”
Check out the video below for a short overview on how it works:
These two new products speak to our commitment to providing our agency and brand partners with the tools they need to facilitate innovation, expand on their creativity and ensure digital campaign success.
Check back on the blog in coming days for more, but in the meantime, learn more about the announcement here: