Concept: Invite consumers to take a short quiz to find out their perfect spring travel destination and reward them with a discounted rate and a list of personalized vacation spots
Objective: Launch an interactive campaign to encourage audience participation, acquire high-quality data and drive brand awareness and bookings to Joie de Vivre properties
Digital Campaign Index (DCI) Score: 36
Use Case: Quiz
It may not officially be spring yet, but with temperatures slowly creeping up and the sun staying out just a bit longer each day – spring fever is starting to set in. To reawaken the feeling of spring in their guests, Joie de Vivre Hotels created and published an interactive quiz on their website to boost interaction and to inspire visitors to book their next spring vacation. The Joie de Vivre team also took the audience data collected from their quiz to launch a retargeting campaign with social media ads on Facebook and Instagram using location specific copy and imagery based on their website visitors quiz results.
From now until April 30th, visitors will be able to take an interactive quiz embedded on Joie de Vivre Hotels’ website to find out their perfect spring destination and receive up to a 25% off discounted rate when they book a stay during the promotion. We personally took their quiz and can’t wait to head west for our spring vacation – look out San Francisco, here we come!
DCI Score Overview: 36
Joie de Vivre Hotels DCI score is a combination of an Engagement Score (ES) of 61 and Virality Score (VS) of <25, and is a great example of how quizzes can be applied to increase online engagement and provide consumers with an interactive element to capture audience data and build out your CRM database.
Check out more details on best practices any brand can incorporate into their interactive marketing campaigns below.
Engagement Score (ES): 61
Virality Score (VS): <25
So, don’t waste any time, head over to Joie de Vivre’s spring destination quiz and find out where you should be heading for a bit of quality R&R.