Concept: Launch a sweepstakes to celebrate the LIFEWTR Series 5 Art Beyond Borders bottles
Objective: Engage consumers around the LIFEWTR brand; grow LIFEWTR’s email database
Digital Campaign Index (DCI) Score: In Progress
Use Case: Sweepstakes
From now until May 12, 2018, LIFEWTR will be running their Amazon gift card sweepstakes. The sweepstakes is a partnership between LIFEWTR and Penn State Athletics, and is a celebration of LIFEWTR’s 5th installment of their water bottle art series. The LIFEWTR bottle art series was launched to provide exposure for artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. The LIFEWTR labels will provide an expansive canvas for creatives to share their passions and make creativity and inspiration accessible to all. The sweepstakes is part of a larger campaign featuring the four artists selected for LIFEWTR’s Series 5 bottles across college campuses.
DCI Overview: In Progress
LIFEWTRs DCI score will be a combination of an Engagement Score (ES) and Virality Score (VS). We are sure their score will be reflective of their smart choices, as this campaign is a great example of a classic and well-designed sweepstakes geared towards email acquisitions.
Check out more details on some best practices any brand can incorporate into their next sweepstakes to optimize for engagement and virality.
Engagement Score (ES)
Virality Score (VS)
To learn more about the ways you can leverage sweepstakes and the Digital Campaign Index in your next campaign, download our Q3 Digital Campaign Index Benchmark Report here.