Concept: The Women of Worth program honors Canadian women who selflessly volunteer their time to serve and improve the lives of those in need, selected from an impressive pool of public nominations
Objective: Highlight the chosen honorees and encourage fans to vote and learn more about each individual before the National Honoree is announced on March 9, 2018
Digital Campaign Index (DCI) Score: 125
Use Case: Sign up with voting
The month of March kicks off Women's History Month, an annual month-long celebration of the contributions of women to society, including Internal Women’s Day on March 8. From Hollywood to Politics to Health, women have taken the reigns and are leading the charge to enact change and conceptualize a better world for everyone. For the second year, L’Oréal Paris will be honoring women who give back by volunteering their time and efforts to humanitarian work at the Women of Worth Awards Gala.
The Honorees are selected from an impressive pool of public nominations and chosen by an esteemed judging panel based on the impact of their cause and the innovation demonstrated to benefit those less fortunate. One of the ten Women of Worth Honorees will be selected as the National Honoree and L’Oréal Paris launched a public voting program to solicit votes and encourage voters to learn more about the inspirational work each honoree is being recognized for. The public was able to vote by visiting womenofworth.ca and read more details about each Honoree's cause. Voting officially closed for the program on March 4, and the winner will be announced on at the Awards Gala in Toronto hosted by L’Oréal Paris spokesperson, Helen Mirren, on International Women’s Day, March 8. Visit the Women of Worth website to read more about this year’s awards program and the inspiring honorees.
DCI Score Overview: 125
L’Oréal Paris’ voting and awards program has been performing well to date, with a DCI Score of 125, comprised of an Engagement Score (ES) of 185 and a Virality Score (VS) of 65. The L’Oréal Paris team optimized their voting embed to optimize for high engagement. Stage 1 encouraged voters to click, scroll and read the different bios and Stage 2 launched the voting component.
Check out more details on their voting program below and how you can optimize your own campaigns for engagement and virality below.
Engagement Score (ES): 185
Virality Score (VS): 65
Each Honoree will receive a $10,000 grant for their charity, as well as a trip for two to the Awards Gala in Toronto and marketing support to increase visibility for their charity from L'Oréal Paris. To learn more about the inspirational work being done by these ten impressive women visit womenofworth.ca.