Concept: Launch a sign up form in over 8 different languages as a teaser for the upcoming MCM and PUMA collaboration.
Objective: Encourage email sign ups and engage consumers ahead of the launch of the MCM and PUMA collaboration launch.
Digital Campaign Index (DCI) Score: <25
Use Case: Multilingual Sign Up
To drum up excitement with their customers around an upcoming collaboration line with PUMA, MCM launched a global sign up campaign in 8 different languages, spanning English, French, German, Chinese, Japanese and more. The campaign was aimed at engaging consumers via email to pulse out updates and teaser content. The number of non-English speaking internet users continues to rise, making it essential for brands to consider a multilingual approach when developing digital campaign experiences if they want to connect with these potential customers —before the competition does. As a global brand, MCM leveraged turn-key multilingual components to easily launch a campaign that reaches and can be accessed worldwide.
DCI Overview: <25
MCM’s DCI score is a combination of an Engagement Score (ES) of <25 and a Virality Score (VS) of <25. MCM’s campaign is optimized for multilingual capabilities and email acquisition, as sharing at this phase of their campaign wasn’t a key priority, however, we are sure later phases will emphasize sharing as they launch the MCM x PUMA line.
Check out more details on some best practices any brand can incorporate into their next global campaign to optimize for over 6,000 different languages.
Engagement Score (ES): <25
Virality Score (VS): <25
To learn more about the ways you can leverage global capabilities, download our latest Digital Campaign Index Benchmark Report, HERE. In the report, you can find insights and pro-tips like the below!