Concept: Have fans share photos of their front yards and gardens for the chance to win a variety of prizes and the title of Best Front Yard in America.
Objective: Build and nurture brand affinity; increase followers and engagement with the Better Homes and Gardens social and web platforms.
DCI Score: 166
Use Case: Voting and Hashtag Contest
Better Homes and Gardens, one of the leading authorities on all things related to home decor and gardens, is looking to find the best America’s best front yard, and they are offering a dream prize for a gardener or landscaper, the chance to be featured in an issue of Better Homes and Gardens.
So if curb appeal is your middle name and your garden is the envy of the neighbors, now is your enter to win $2,500 and have your yard featured in the pages of Better Homes & Gardens magazine and on BHG.com in October!
To collect entries, the BHG team launched a contest microexperience around their hashtag, #BHGBestFrontYard, and through an online upload component on their contest landing page. Entries are being accepted via social media and on their microexperience page until June 7, and then they will be opening up their campaign for public voting from June 12 through June 19, where voters can come back every day to BHG’s page to vote for their favorites from the finalists.
Check out their campaign HERE to enter or get inspired to launch a microexperience for your brand.
Better Homes and Gardens microexperience reflects several best practices that are contributing to their DCI performance of 166, including both an Engagement Score (ES) of 236 and Virality Score (VS) of 96. Their #BHGBestFrontYard contest is a perfect example of how a brand can leverage voting and social to increase overall brand engagement.
Check out more details on some best practices any brand can incorporate into their next sweepstakes to optimize for engagement and virality.