Concept: To break through as the most authentic, Italian alternative pasta brand, launch a hashtag sweepstakes to stir up engagement and sharing.
Objective: Increase followers and engagement with their social platforms, boost awareness of Explore Cuisine’s organic, plant-based line of pasta.
DCI Score: In Progress
Use Case: Hashtag Sweepstakes
Explore Cuisine, the Pioneers in Plant-Based Pasta, are aiming to transform everyday pastas by helping consumers discover healthy twists on the (traditional Italian?) pasta dishes. So they’ve launched a pasta recipe challenge to get their fans into the kitchen and ultimately to the Culinary Capital of the world, Italy. The Explore Cuisine team is challenging their fans to get creative by making one of their favorite Italian-inspired Explore Cuisine recipes for the chance to win a mouth-watering prize that will leave anyone, aspiring amateur chef or professional, envious - a trip to Italy!
To participate, visit ExploreCuisine.com/PastaPioneer and follow these 3 easy steps:
Check out their campaign HERE to enter or get inspired to try your hand at a new pasta dish by browsing the uploaded pasta dishes and recipes.
Explore Cuisine’s campaign is the process of ramping up buzz and submissions. But with a streamlined build and a clear call-to-action with an out of this world prize, we are sure they will log strong Engagement and Virality Scores.
Check out more details on some best practices any brand can incorporate into their next sweepstakes to optimize for engagement and virality.
Learn more about how brands, like Explore Cuisine, are using first-party data to methodically convert their unknown audiences into known contacts — and their formula for success HERE.