Concept: Partner with SheKnows for a summer-themed contest targeting parents ahead of the back-to-school season
Objective: Drive data acquisition and marketing opt-ins for Invisalign and SheKnows. Capitalize on their partnership to boost campaign awareness and increase audience reach with moms and teens.
Use Case: Sign-Up Form and Contest
This summer SheKnows has partnered with the Invisalign brand to give parents a chance to win free Invisalign treatment for their child. The timely contest not only promotes Invisalign as an increasingly popular orthodontic choice with patients, parents and teens for simple to complex cases, but also enables Invisalign and their sponsored media partner, SheKnows, to drive data acquisition and marketing opt-ins to build their CRM database, using an exciting prize offering.
Check out Invisalign’s microexperience that leverages our enhanced sign-up forms HERE, and keep reading below for best practices you can incorporate into your microexperiences to optimize for success.
Learn more about how brands, like Invisalign, are using opt-in data to methodically convert their unknown audiences into known contacts — and their formula for success HERE.