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Microexperience of the Week: Janie & Jack Launch Product Advisor To Find Your Fall Fashion Muse

Concept: Janie and Jack teamed up with fashion influencers to launch a fall themed quiz to help their consumers find their perfect fall fashion muse to spark inspiration for their next big fashion moment. 

Objectives: Create a customized experience to help consumers find or discover new products; enable personalized product recommendations and trusted data capture.

Use Case: Product Advisor 

Janie and Jack launched a fall themed quiz to help their consumers find their perfect fall fashion muse to spark inspiration for their next big fashion moment. To excite their consumers and drive quiz participation, they paired their quiz with a sweepstakes to win $1,000 in gift cards to Janie and Jack and their microexperience partner, Mark & Graham. 

Screen Shot 2019-09-08 at 11.30.52 PMJanie and Jack used the new Wyng Product Advisor to create a one-of-a-kind, guided selling experience to help their consumers find or discover products by asking them a series of questions about their preferences. Based on each person's responses, Janie and Jack’s recommends a style muse, and directs that consumer to a curated, shoppable collection of Janie and Jack’s products that fit that influencer’s personal style and vibe.

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Keep reading for a few tips on how your brand can leverage Product Advisor to collect trusted, first-party data.

  • Include a form gateway on quiz results. Requiring participants to submit their personal details, including their name, email address and date of birth, to view their quiz results is a must for any microexperience. These forms allow your brand to collect self-reported data while offering value to your consumers, so the exchange of their data never feels one-sided. Everybody wins!
  • Influencers can be your brands best advocates. Janie and Jack leveraged influencers to star as their Fall Fashion Muses. Using an influencer is a great way to speak to your audience through someone they deem trustworthy through their authentic content. MuseFind, an influencer marketing platform, reported that 92% of consumers trust recommendations from influencers over brand advertisements. So at a time when trust matters more than ever, leveraging influencers to help tell your brand or product story is a savvy move for any brand. 

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To learn more about Product Advisor:

Learn how the fastest-growing brands collect and activate first-party data.

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