Concept: Janie and Jack teamed up with fashion influencers to launch a fall themed quiz to help their consumers find their perfect fall fashion muse to spark inspiration for their next big fashion moment.
Objectives: Create a customized experience to help consumers find or discover new products; enable personalized product recommendations and trusted data capture.
Use Case: Product Advisor
Janie and Jack launched a fall themed quiz to help their consumers find their perfect fall fashion muse to spark inspiration for their next big fashion moment. To excite their consumers and drive quiz participation, they paired their quiz with a sweepstakes to win $1,000 in gift cards to Janie and Jack and their microexperience partner, Mark & Graham.
Janie and Jack used the new Wyng Product Advisor to create a one-of-a-kind, guided selling experience to help their consumers find or discover products by asking them a series of questions about their preferences. Based on each person's responses, Janie and Jack’s recommends a style muse, and directs that consumer to a curated, shoppable collection of Janie and Jack’s products that fit that influencer’s personal style and vibe.
Keep reading for a few tips on how your brand can leverage Product Advisor to collect trusted, first-party data.
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