Concept: With fans of fall already counting down the days until the first leaves start dropping, Libby’s kicked off a fan voting activation to help them pick a Pumpkin Patch Design for a limited edition fall-inspired pin.
Objectives: Grow their CRM database by inviting fans to submit their voting selections; drive anticipation amongst fans; maximize conversion rate using a simple barrier to entry.
Use Case: Fan Voting
Libby’s is getting into the fall spirit early with their “Pumpkin Lover” fan voting sweepstakes. Fans were able to vote on their favorite limited edition Libby’s #PumpkinPatchPride pin design and enter to win one of the produced pins after voting closes.
Libby’s made use of the Wyng Fan Voting Use Case to maximize microexperience entries using a simple barrier to entry and sleek activation design. Libby’s simple barrier to entry also enabled them to build out their CRM database with rich zero-party data (ZPD) submitted by fans when they invited them to submit their voting selections for the chance to win.
Check out their fall inspired voting microexperience HERE.
Keep reading for a few tips on how your brand can fan voting to collect zero-party data.
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