Concept: Launch a Cause Marketing program to support the Breast Cancer Research Foundation during Breast Cancer Awareness Month by donating $50,000 towards research, while rewarding fans of NatureSweet with a variety of prizes as part of an Instagram Tag-A-Friend Giveaway.
Objectives: Increase campaign virality by engaging audiences on Instagram; capture valuable data and inspire and boost campaign awareness for the Breast Cancer Research Foundation.
Use Case: Giveaway
October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease across the world. Every October communities, organizations, families and friends come together to help increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease. According to the World Health Organization (WHO) there will be 1.38 million new cases and 458 000 deaths from breast cancer each year, showing the importance and increasing need for awareness, research, and new treatments for those affected by the disease.
This October, NatureSweet has launched an interactive Tag-A-Friend Giveaway on Instagram during the month to increase awareness and spread support and encouragement, along with donating $50,000 to the Breast Cancer Research Foundation. To participate, fans can follow NatureSweet on Instagram and tag their friends who need some encouragement for the chance to win their #SharetheSweetness Prize Packs featuring NatureSweet Tomatoes, a sweet gift card, a sweet box of chocolates, and other sweet prizes.
Check out their microexperience in support of Breast Cancer Awareness Month HERE.
Keep reading for a few tips on how your brand can use digital microexperiences to collect trusted, opt-in data.
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