Concept: To celebrate summer, Stacy’s is challenging their fans to submit their best homemade dip recipe for a chance to win.
Objective: Inspire people to purchase and get creative with Stacy’s line of products. Leverage a creative, interactive microexperience to collect zero-party data.
Use Case: Sign-Up Form and Contest
Who doesn’t love an online food tutorial or the latest food competition. Food creators have encouraged us all to get creative in the kitchen and channel the inner food guru. Stacy’s is giving all home chefs the chance to live out their wildest cooking show fantasy with their own “Summer Dip Off” recipe contest using their pita chips.
Fans will be able to compete for the chance to win a trip to film their own recipe tutorial video with the help of Stacy’s and Bon Appétit.
The process for entering your best pie recipe is simple, just go to their microexperience HERE and follow the instructions to upload your best recipe. What could be easier!
Check out more details below on best practices you can incorporate into your microexperiences to optimize for success.
Learn more about how brands, like Stacy’s, are using zero-party data to methodically convert their unknown audiences into known contacts — and their formula for success HERE.