Concept: Invite fans to take a short quiz to find their spirit salad for the chance to win a variety of sizzling summer prizes.
Objective: Launch an interactive microexperience to encourage audience participation, acquire high-quality data and drive brand awareness and purchases of NatureSweet products
DCI Score: 146
Use Case: Quiz and Sweepstakes
It may not officially be summer yet, but with temperatures creeping up and the sun staying out just a bit longer each day – summer is starting to set in. To get the summer vibes flowing, the team at NatureSweet is asking fans to pick their preferred summer activities to find out what their spirit salad is for the chance to win a variety of summer-themed prize packages.
The team created and published an interactive quiz on their website to boost interaction and to inspire visitors to check out a variety of NatureSweet products to incorporate into their summer salads and dishes. NatureSweet’s quiz sweepstakes is a unique way to engage and have fans interact with key products to boost awareness and purchase intent! You can check out their summer salad quiz sweepstakes HERE.
NatureSweet’s microexperience reflects several best practices that are contributing to their DCI performance of 146, including both an Engagement Score (ES) of 140 and Virality Score (VS) of 152. Their “What’s Your Spirit Salad” quiz sweepstakes is a perfect example of how a brand can leverage quizzes and interactive elements to increase overall brand engagement.
Check out more details on some best practices any brand can incorporate into their next sweepstakes to optimize for engagement and virality.