<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=291864944553023&amp;ev=PageView&amp;noscript=1">
GET A DEMO
GET A DEMO

Zero-Party Data Blog

ZPD news, trends, tips and case studies

What's New
May 01, 2021

The Future Of Personalization Is "Privacy-First”

In response to regulations like GPDR, CCPA and CPRA, brands are investing in zero-party data and privacy-first personalization.
READ MORE

More Articles

Oct 11, 2019

Make it Unforgettable: Adding a Personal Touch With Zero-Party Data to Your Holiday Marketing Strategy

As Mariah Carey’s “All I Want for Christmas Is You,” once again prepares to dominate the radio for another year, marketers are preparing for another hol ...

Oct 02, 2019

Introducing Rewards

Your customers and prospects will intentionally and proactively share Zero-Party Data with your brand when you make it worth their while. High conversio ...

Sep 13, 2019

Microexperience of the Week: Janie & Jack Launch Product Advisor To Find Your Fall Fashion Muse

Concept: Janie and Jack teamed up with fashion influencers to launch a fall themed quiz to help their consumers find their perfect fall fashion muse to ...

Sep 06, 2019

Microexperience of the Week: WD-40® Brand Celebrates Their Fans Who “Live Life Hands On” with Direct Video Upload Contest

Concept: WD-40 Brand is honoring the men and women who Live Life Hands On through a direct video upload contest. To enter, consumers have to share a vid ...

Aug 16, 2019

Microexperience of the Week: Too Faced Drives Zero-Party Data with New Product Advisory Quiz

Concept: To promote their new mascara line, Too Faced launched an interactive quiz to help consumers identify the right product for them. 

Aug 09, 2019

Microexperience of the Week: Warner Bros. Launches 50 Day Countdown To Drive Excitement for Scooby Doo 50th Birthday

Concept: Launch a custom, interactive Countdown Calendar to get fans excited for Scooby Doo’s 50th birthday.

Aug 02, 2019

Microexperience of the Week: Zoetis Launches Dog-Friendly Authentic UGC Campaign for a Cause

Concept: Drive interaction and engagement to bring awareness to how skin issues can affect a dog’s well-being with actress Kate Walsh.

Jul 19, 2019

Microexperience of the Week: Ohio State Football Leverages New Visual Questions Component to Learn Game Day Tailgate Preferences

Concept: Drive engagement amongst fans by offering the chance to win tickets to an Ohio State Football Game with a timely quiz-based microexperience.

Jul 05, 2019

Microexperience of the Week: Invisalign Drives Customer Data Acquisition in Sponsored Integration with SheKnows

Concept: Partner with SheKnows for a summer-themed contest targeting parents ahead of the back-to-school season

We will use this information to contact you and provide any content requested. See our Privacy Policy to unsubscribe or withdraw consent.