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Trusted data news, trends, and practical examples

microexperiences
Oct 11, 2019

Make it Unforgettable: Adding a Personal Touch With Trusted Data to Your Holiday Marketing Strategy

As Mariah Carey’s “All I Want for Christmas Is You,” once again prepares to dominate the radio for another year, marketers are preparing for another holiday season. One that is sure to be exciting, stressful, chaotic, but promising.

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Microexperience of the Week: James Beard “Blended Burgers Project” Voting Contest

Jun 21, 2019

Concept: Have restaurants share their original “blended burger” recipes for the chance to win $5000.

Introducing Product Advisor

Jun 18, 2019

We’re pleased to announce Product Advisor, a new Wyng use case that gives brands powerful and creative ways to help consumers find or discover products ...

It’s Not Too Late to Show Your Brand’s Pride This June

Jun 14, 2019

June is LGBTQ Pride month, a global celebration honoring the 1969 Stonewall Riots, a pivotal moment for the gay liberation movement in the US. For the f ...

Tightening the lid on the cookie jar: Google and Apple clamp down on cookie data

Jun 12, 2019

Data is the breakfast of champions for marketers. It fuels every effort to understand, appeal to, and build relationships with customers. Data answers f ...

Introducing the Visual Questions Component

Jun 11, 2019

"92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth," according to ...

Microexperience of the Week: Corner Bakery “Extend Your Summer” Sweepstakes

Jun 07, 2019

Concept: Launch a timely campaign to help fans keep summer going with the chance to win a trip to Hawaii for two.

Microexperience of the Week: NatureSweet “What’s Your Spirit Salad” Quiz Sweepstakes

May 31, 2019

Concept: Invite fans to take a short quiz to find their spirit salad for the chance to win a variety of sizzling summer prizes.

Microexperience of the Week: Better Homes & Gardens “Best Front Yard” Hashtag Contest

May 24, 2019

Concept: Have fans share photos of their front yards and gardens for the chance to win a variety of prizes and the title of Best Front Yard in America. ...

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