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Zero-Party Data Blog

ZPD news, trends, tips and case studies

Zero-Party Data
May 20, 2021

Wyng achieves SOC 2 Type 2 compliance, ensuring our systems, policies and practices are secure

Since the CCPA went into effect, 14 more states have introduced consumer privacy bills, forcing brands to rethink how they handle customer data.
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Nov 01, 2019

Microexperience of the Week: NatureSweet’s #ShareTheSweetness Giveaway To Support the Breast Cancer Research Foundation

Concept: Launch a Cause Marketing program to support the Breast Cancer Research Foundation during Breast Cancer Awareness Month by donating $50,000 towa ...

Oct 25, 2019

Microexperience of the Week: Libby’s Drums Up Fan Engagement and Data Capture with Social Voting Activation

Concept: With fans of fall already counting down the days until the first leaves start dropping, Libby’s kicked off a fan voting activation to help them ...

Oct 11, 2019

Make it Unforgettable: Adding a Personal Touch With Zero-Party Data to Your Holiday Marketing Strategy

As Mariah Carey’s “All I Want for Christmas Is You,” once again prepares to dominate the radio for another year, marketers are preparing for another hol ...

Oct 02, 2019

Introducing Rewards

Your customers and prospects will intentionally and proactively share Zero-Party Data with your brand when you make it worth their while. High conversio ...

Sep 13, 2019

Microexperience of the Week: Janie & Jack Launch Product Advisor To Find Your Fall Fashion Muse

Concept: Janie and Jack teamed up with fashion influencers to launch a fall themed quiz to help their consumers find their perfect fall fashion muse to ...

Sep 06, 2019

Microexperience of the Week: WD-40® Brand Celebrates Their Fans Who “Live Life Hands On” with Direct Video Upload Contest

Concept: WD-40 Brand is honoring the men and women who Live Life Hands On through a direct video upload contest. To enter, consumers have to share a vid ...

Aug 16, 2019

Microexperience of the Week: Too Faced Drives Zero-Party Data with New Product Advisory Quiz

Concept: To promote their new mascara line, Too Faced launched an interactive quiz to help consumers identify the right product for them. 

Aug 09, 2019

Microexperience of the Week: Warner Bros. Launches 50 Day Countdown To Drive Excitement for Scooby Doo 50th Birthday

Concept: Launch a custom, interactive Countdown Calendar to get fans excited for Scooby Doo’s 50th birthday.

Aug 02, 2019

Microexperience of the Week: Zoetis Launches Dog-Friendly Authentic UGC Campaign for a Cause

Concept: Drive interaction and engagement to bring awareness to how skin issues can affect a dog’s well-being with actress Kate Walsh.

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