ZPD news, trends, tips and case studies
This is the second blog in our Customer Data Best Practices Series - here is part 1.
Teaser/Summary We need to reframe our thinking about data to be viewed through the lens of trust. To earn trust, you have to meet expectations for perso ...
In the last two months of 2022 we released a flurry of updates and new features for our product. We have a vision to build the best tools for privacy-fi ...
To win in a world where customers have instant access to infinite information and choices, brands need to offer relevant, personal experiences to every ...
New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data
Wyng Conversational Opt-In replaces the old, intrusive way of collecting emails from anonymous website visitors with a better user experience that impro ...
Ten years ago, Target made headlines for a first-party data fail. It’s a story from the “Privacy-Last” era of marketing that offers insight into the new ...
Among big tech platforms, Apple has taken a leadership role with respect to privacy. They’ve restricted third-party cookies, shifted IDFA to an opt-in m ...
We recently released several powerful features that are now available to Wyng Microexperiences users and users of the new Wyng Platform:
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