Concept: Have fashionistas share their most fierce workout looks during New York Fashion Week for a chance to win a Reebok shopping spree.
Objective: Encourage consumers to engage and share their best Reebok and workout looks on social media with Reebok.
Digital Campaign Index (DCI) Score: 70
Use Case: Content Gallery on Website
“You better werk!” – is what Reebok is asking fashionistas and fans to do as part of their Sweat Style New York Fashion Week social media contest. While models like Gigi Hadid, Karlie Kloss, and Joan Smalls are serving their most fierce runway walks all across New York City this week, Reebok wants their consumers to serve up their most fierce workout or workout looks for the chance to win an iconic shopping spree.
To celebrate fashion week and get consumers online and sharing how they “sweat in style,” Reebok and NYFW will be collecting entries until October 8, 2017 using the hashtag #SweatStyleContest on Instagram, Facebook, and Twitter. Having just launched their campaign, the brand’s DCI is slowly climbing, and we are sure it will be a showstopper, based on their sleek creative and sharp campaign copy.
DCI Score Overview: 70
Reebok’s DCI score is a combination of an Engagement Score (ES) of 100 and Virality Score (VS) of 40, and is a great example of a well-designed campaign with growth potential. As the campaign runs, they are going to benefit from the easy share capabilities, unique campaign hashtag and timely partnership with New York Fashion Week.
Check out more details on some best practices any brand can incorporate into their campaign's to optimize their Engagement Score (ES) and Virality Score (VS).
Engagement Score (ES): 100
Virality Score (VS): 40
Reebok and New York Fashion Week’s “Sweat Style” contest has us saying “sweat is the new black,” and we will certainly be keeping an eye on this campaign to see the fierce entries they receive.