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Campaign of the Week: USA's #SuitsInspiration

By | on 24, Mar 2017 |   Campaign of the Week Campaigns Digital Marketing

Every Wednesday, two million viewers tune in to USA's legal drama, "Suits." Intelligent, cunning, and witty, the show's characters are rarely in over their heads, like Mike Ross, who helps his peers c[...]

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Campaign of the Week: Samsung's Solve for Tomorrow

By | on 17, Mar 2017 |   Campaign of the Week Campaigns Digital Marketing

Campaign Goals: Promote the Samsung Solve for Tomorrow contest designed to inspire students to pursue STEM

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Campaign of the Week: Johnson & Johnson and Storks Promotion

By | on 10, Mar 2017 |   Campaign of the Week Campaigns Digital Marketing

Campaign Goals: Drive J&J sales and promote the "Storks" movie with receipt-redemption program for free toy

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Campaign of the Week: Too Faced Sweet as a Peach Photo Lab

By | on 03, Mar 2017 |   Campaign of the Week Campaigns Digital Marketing

Campaign Goals: Generate buzz around the Sweet as a Peach product launch

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Ask Your Parent First! 4 Lessons from Scholastic`s Tiny Travelers Campaign

By | on 28, Feb 2017 |   Campaigns Digital Marketing

Scholastic's Tiny Traveler sweepstakes, running from now until March 21st, offers the ultimate grand prize for kids: a five-day / four-night Disney World getaway for four including airfare, hotel, gro[...]

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Campaign of the Week: Jack Link’s Slam Dunk Protein Sweepstakes

By | on 24, Feb 2017 |   Campaign of the Week Campaigns Digital Marketing

Campaign Goals: Engage consumers with a fun sweepstakes, acquire new email addresses and increase sales of Jack Link’s Beef Jerky

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GNC Advertised During the Super Bowl — For Free

By | on 06, Feb 2017 |   Campaigns Digital Marketing

Six days before Super Bowl 51, GNC was delivered devastating news: its #CourageToChange ad, which had gone through two approval processes and was scheduled to run in the first quarter, would not be al[...]

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How Architecting Moments Increase Brand Affinity and Drive Revenue

By | on 17, Nov 2016 |   campaign examples Digital Marketing green bay packers kerastase usa today

Offering incentives isn’t the only way brands can get consumers to engage with them. In fact, if a sweepstakes isn’t properly executed, it could attract “sweepstakers” who are merely in it to win it, [...]

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Dos and Don'ts of Digital Marketing Campaigns

By | on 08, Nov 2016 |   campaign examples Digital Marketing digital marketing campaigns dos and don'ts marketing tips

Wyng clients frequently ask about best practices and how to optimize campaigns for success. Over the years, we’ve seen which tactics work time and time again, and which ones tend to fall flat. Let’s d[...]

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How Consumer Content Ads Perform Against Brand Ads

By | on 27, Feb 2016 |   Digital Marketing

Unless you’ve been out of the social game for a while, you have no doubt seen an increase of consumer content making its way into a brand’s marketing initiatives. This has grown from user photos occas[...]

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