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Articles on First party data

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Introducing Product Advisor

By | on 18, Jun 2019 |   First party data

We’re pleased to announce Product Advisor, a new Wyng use case that gives brands powerful and creative ways to help consumers find or discover products based on their personal needs or preferences -- [...]

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Tightening the lid on the cookie jar: Google and Apple clamp down on cookie data

By | on 12, Jun 2019 |   First party data

Data is the breakfast of champions for marketers. It fuels every effort to understand, appeal to, and build relationships with customers. Data answers fundamental questions about the lives of customer[...]

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Introducing the Visual Questions Component

By | on 11, Jun 2019 |   First party data

"92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth," according to research from Google and Econsultancy. 

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Wyng and the First-Party Data Formula

By | on 01, May 2019 |   First party data microexperiences

This is the third in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success. Click t[...]

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The First-Party Data Formula

By | on 24, Apr 2019 |   First party data microexperiences

This is the second in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success. Click [...]

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Getting Ready for CCPA with Wyng

By | on 23, Apr 2019 |   What's New How tos First party data microexperiences GDPR CCPA

The California Consumer Privacy Act (CCPA) is getting a lot of attention, and for good reason. The Act goes into effect January 1, 2020 and will impact a large number of businesses by requiring greate[...]

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The Fastest-Growing Brands are Built on First-Party Data

By | on 23, Apr 2019 |   First party data microexperiences

This is the first in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success.