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Articles on microexperiences

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Wyng and the First-Party Data Formula

By | on 01, May 2019 |   First party data microexperiences

This is the third in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success. Click t[...]

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The First-Party Data Formula

By | on 24, Apr 2019 |   First party data microexperiences

This is the second in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success. Click [...]

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Getting Ready for CCPA with Wyng

By | on 23, Apr 2019 |   What's New How tos First party data microexperiences GDPR CCPA

The California Consumer Privacy Act (CCPA) is getting a lot of attention, and for good reason. The Act goes into effect January 1, 2020 and will impact a large number of businesses by requiring greate[...]

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The Fastest-Growing Brands are Built on First-Party Data

By | on 23, Apr 2019 |   First party data microexperiences

This is the first in a series of blogs on the value of first-party data, and why brands are methodically converting their unknown audiences into known contacts — and their formula for success.