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Wendell Lansford Talks Digital Marketing on Cheddar TV

Yesterday, our Co-Founder, Wendell, was on Cheddar TV discussing how the advent of Facebook, Twitter, and Instagram has revolutionized how brands and agencies are engaging their consumers to keep up with the voracious speed of digital content creation and sharing. He also talks about how data plays an integral part in any marketing or advertising strategy.

"The data at the end of the day is integral to all of this, the opportunity that digital provides is rooted in data. The ability to measure, to optimize, to get better over time, to target and personalize is all rooted in data."

Check out the full video:   

If you'd like to know more about how you can use your data to optimize digital and marketing strategies, check out our Digital Campaign Index whitepaper.

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