Wyng 2021 Report: State of Consumer Data Privacy Attitudes

After years of high-profile data breaches, consumers are more willing to offer personal data to brands that adopt transparent and ethical data practices.

Findings in the report include:

• 67% of people have avoided websites whose data collection practices felt intrusive.
• Nearly 70% have abandoned purchases because they didn’t trust the way their data would be handled.
• Over 60% would share more personal data if the brand gave them transparency and control over it.