ZPD news, trends, tips and case studies
In 2023, marketers should be focused on simple, effective tactics that create relevant, personalized customer experiences. To do that, you need reliable, accurate, and personal data. This is zero-party data.
It’s been a busy holiday season at Wyng. We saved some of the best feature releases for end-of-year, and *drum roll please*...We've made Wyng available ...
Here are 10 of the most frequently asked questions Wyng's Services Team receives when strategizing with brands on their quizzes! Read these tips to buil ...
This year, Instagram has been steadily migrating to their new Graph API, while phasing out their old Platform API. The most recent step was on October 3 ...
Visual Questions make it easy to collect zero-party, personal context data from your customers, in order to improve their experience with your brand.
Your customers and prospects will intentionally and proactively share Zero-Party Data with your brand when you make it worth their while. High conversio ...
Ever wanted to quickly edit the text on a submission button to say “YAS KWEEN, ENTER” instead of “ENTER NOW” or received a last-minute request from a cl ...
Websites and digital campaigns are all built to be accessible to the masses. But a large population that many fail to consider is the disabled. The late ...
AAA Northeast is one of the largest auto clubs in the world with over 6 million members. However, many people don’t know that they offer far more value ...
We’re pleased to announce Product Advisor, a new Wyng use case that gives brands powerful and creative ways to help consumers find or discover products ...
You probably know the name Unilever, but you have probably also never bought anything from Unilever. That’s because they don’t actually sell anything th ...
Webflow provides a up and coming and popular new online visual editor platform allows users to design, build, and launch websites. While hosting a small ...
MSG Networks NY Rangers Spin to Win is a simple but innovative experience that lets fans spin a wheel to win prizes. It's a fun way to interact with fan ...
If you are a Wyng user, you are definitely familiar with the second-most popular page in our product. It’s the page where you go when you are creating a ...
We all know the name Arm & Hammer. Most of us associate it with scents and specifically removing them. They also have a great line of products that ...
Chances are good that at least half of your recent purchases have involved an invitation to sign up for a loyalty program/card or system. From gas to gr ...
I have a special announcement for you today. I, Jacob at Wyng, am a real person. I was starting to doubt myself a bit after spending a bit too long mak ...
The new pillars of Marketing Having access to infinite information and choice has changed the way everything in the world works. It is time we changed m ...
There's been a lot of buzz about privacy over the last few weeks. Research by Gartner shows that the costs of compliance have more than doubled in the p ...
In the past few years, most businesses have re-examined their entire customer journey from end to end. Whether it was a reaction to the pandemic or a pr ...
At Wyng, we realize that the world of digital experiences and marketing changes really fast. That’s why our biggest engineering priorities are ease of u ...
Amazon is one of the most valuable companies in the world because they are one of the best at using data to personalize customer experiences. Amazon col ...
Here at Wyng, we’re obsessed with personalization that is more relevant, rewarding, and trustworthy. It’s something we're pioneering and innovating on e ...
Yesterday we officially announced our new Connector for Attentive, a leader in brand messaging and SMS. It is a no-code integration that allows brands t ...
In a world where every move has been tracked for a decade and the world's most valuable companies have most of our personal data already, it may be over ...
As a new technology and a new way of cooking, LĒVO customers have a lot of questions they need answered before they can make a purchase confidently. In ...
Zero-party data (ZPD) is the fundamental currency in a privacy-first world, and it is as valuable to people as it is to a brand. Therefore, a clear valu ...
Netflix is a famous entertainment pioneer, but most people don’t realize that they are just as much of a pioneer in the way they collect and use custome ...
We now have a new experience type and template in the product - the Trivia Quiz.
Hello again!
Today we are happy to announce another major milestone in our vision to help make digital experiences more rewarding, relevant, and trustworthy - we hav ...
Welcome back!
Armani Beauty is the luxury fragrance, makeup, and skincare extension of the legendary fashion brand. The brand is committed to sustainability and sever ...
Welcome back to our Weekly Highlight series! Today, we’re talking about a topic I’m not particularly well-versed in but was recently inspired to invest ...
First of all, thank you Vitafusion Marketing team. I did not expect to have this much fun on a gummy vitamin website. Well done.
The beauty industry is embracing digital technology like never before. Adapting to a digital-first world is a big challenge for an industry of in-person ...
The message should be clear by now. People want privacy and control of their own data.
That was a ton of fun! We just wrapped up 45 minutes where our own co-founder Wendell Lansford chatted with Steph Liu from Forrester about zero-party d ...
I have been watching this IKEA video for a while and it's just amazing. I wasn't even looking for furniture a week ago, but I downloaded the app and now ...
Brands today are holding a substantial amount of customer data collected from a wide variety of sources. This data is simultaneously a critical asset an ...
This is the second blog in our Customer Data Best Practices Series - here is part 1.
Teaser/Summary We need to reframe our thinking about data to be viewed through the lens of trust. To earn trust, you have to meet expectations for perso ...
To win in a world where customers have instant access to infinite information and choices, brands need to offer relevant, personal experiences to every ...
New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data
Wyng Conversational Opt-In replaces the old, intrusive way of collecting emails from anonymous website visitors with a better user experience that impro ...
Among big tech platforms, Apple has taken a leadership role with respect to privacy. They’ve restricted third-party cookies, shifted IDFA to an opt-in m ...
Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure a ...
Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation ( ...
This is the first in a series of posts about zero-party data and privacy-first personalization. Read the second post here: How To Collect Zero-Party Dat ...
After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to t ...
Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteri ...
Step-by-step guide, with examples This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the first post h ...
The Challenge Covid-19 quarantine days gave all of us a bit of cabin fever. Families were dreaming about their next big trip, and many were looking to p ...
As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with the ...
83% of Americans say that a word-of-mouth recommendation from a friend or family member makes them more likely to purchase that product or service.1
On May 25th the General Data Protection Regulation (GDPR) will go into effect. GDPR is a new European Union (EU) regulation that will improve the protec ...
We will use this information to contact you and provide any content requested. See our Privacy Policy to unsubscribe or withdraw consent.
